Fittingly for the current Mental Health Awareness Month, the American Foundation for Suicide Prevention released this hero film (with an edited down :60 and a :30 PSA) which introduces us to a man who is clearly depressed. His loved one see the telltale signs as he becomes more and more enshrouded in darkness.
But this piece casts some light on him and offers a measure of hope–the light being triggered by a daughter who talks to him, draws him out as he starts to discuss his feelings, problems and thoughts.
Aptly titled “Talk Away The Dark,” this piece was directed by Vincent Rene Lortie of The Corner Shop for agency TBWAChiatDay New York.
Credits
Client American Foundation for Suicide Prevention Stephanie Rogers, EVP & chief communications officer; Doreen Marshall, VP of mission engagement; Brett Wean, director, writing and entertainment outreach; Jonathan Dozier-Ezell, director of digital communications; Vera Lukacs, social media director; Maria de los Angeles Corral, media relations. Agency TBWAChiatDay NY Amy Ferguson, chief creative officer; James Sowden, chief strategy officer; John Doris, head of production; Walter Connelly, executive creative director; Royston Ang, sr. art director; Patrick Burke, sr. copywriter; Victoria Lin, art director; Nico Fish, copywriter; Tara Keith, associate integrated producer; Jennifer Kung, strategy director. Production The Corner Shop Vincent Rene Lortie, director; Anna Hashmi, founder & exec producer; Katie Taylor, exec producer; Samuel Caron, line producer; Olivier Gossot, DP; Catherine Pelletier, production designer. Production Services Company Telescope Films Editorial Work Editorial Martin Leroy, editor; Remy Foxx, exec producer, L.A.; Gabrielle Page, head of production, L.A.; Victor Medina, producer; Joseph Tuzzolino, assistant editor. VFX Framestore Martin Lazaro, creative director; Zimei Song, lead Flame compositor; Noah Catan, compositor; Sue McNamara, sr. producer. Music Squeak E. Clean Studios Jesse Watt, composer; Jennie Armon, executive creative producer; Rob Barbato, executive creative director; Tarjas White, sr. producer; Emma Dufault, studio & production assistant. Sound Wave Harry Butcher, sound designer/mixer; Beth Tomblin, exec producer, London; Aaron Reynolds, supervising sound designer; Vicky Ferraro, exec producer, NY. Color Company 3 Sofie Friis Borup, colorist; Shannen Troup, color producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
