The latest BMW Films production celebrated its world premiere recently at the 76th Cannes Film Festival. Titled “The Calm,” the short offers audiences an enthralling dose of Hollywood action on board the new BMW i7 electric vehicle. Directed by Sam Hargrave, with Joseph Kosinski as an exec producer for production house RESET Content, the film stars Pom Klementieff and Uma Thurman. Jim Haygood of Union edited the seven-minute film, which was scored by composer Hans Zimmer.
This full-length version of “The Calm” can be seen on the BMW YouTube channel.
Credits
Client BMW /BMW Films Production RESET Content Sam Hargrave, director; Jeff Cronenweth, DP; Joseph Kosinski, Dave Morrison, Michael Garza, exec producers; Matt Wersinger, producer. (shoot locations: Croatia, Serbia and France) Editorial Union Editorial James Haygood, editor; Roman Petrov, assistant editor; Michael Raimondi, president/managing partner; Joss Ross, editorial exec producer. Telecine Company 3 Stefan Sonnenfeld, colorist; Blake Rice, exec producer. VFX Method Studios Aiste Akelaityte, VFX producer; Bennett Lieber, exec producer. Music Hans Zimmer, composer. Sound Design & Mix Lime Studios Michael Anastasi, sound designer; Adam Primack, mixer; Susie Boyajan, audio producer
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
