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    Director Sebastián Caporelli Teams With Made To Make A Wish For Save the Children

    By SHOOTUpdated:No Comments2214 Views

    The vignettes play out with an understated visual style that remind us of their commonplace occurrences: children working in a third-world sweatshop and in wheatfields, while others try to survive in squalor or scramble for cover as an open-air market is besieged by gunfire. A haunting instrumental version of “Happy Birthday” hovers over the montage. So begins “Save the Children 50 Years,” created by Made Group, produced by The Maestros, and directed by Sebastián Caporelli, who is represented in the U.S. by Easy Mondays. What follows is a literal uplift, as the children are drawn up and away from danger by the wish of a child blowing out the candle on a birthday cake. It is the same wish made for the past 50 years by the spot’s sponsor, Save the Children.

    “I was drawn immediately by the story and the subject. It was super-meaningful to me and I felt I could bring something to the project,” said Caporelli. “We had to balance very sad and delicate universal realities with the ongoing efforts to secure a brighter future.”

    Credits

    Client Save the Children Agency Made Andres Restrepo, chief creative officer; Sergio Sharpe creative director; Fabiana Marin, Jr., producer. Production The Maestros Sebastián Caporelli (repped in the U.S. by Easy Mondays); Cesar Guardia, DP; Gerardo Salas, director of production; Antonio Acosta, exec producer; Amilcar Espadas, production designer. Postproduction Nathalia Rodriguez, post producer. Daniel Balleza, editor. Color Metropolitan. Audio Emmanuel Romero Original Music Jomi Delgado VFX Wolf

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Made GroupSebastián Caporelli



    W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri

    Tuesday, January 14, 2025

    Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.

    Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.

    From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.

    Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”

    David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More

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