Nick Ball of blink productions directed this “Ode To Bad” spot for U.K. mobile network giffgaff via agency Neverland.
The film presents human behavior at its worst during a night out in the city. A voiceover thanks “bad” for all the wrongdoing but a parting act shows the good which we’re still capable of, seguing to giffgaff’s “We’re Up To Good” initiative by which the brand promotes taking responsibility and advancing sustainability.
Untold Studios served as VFX house.
Client giffgaff Agency Neverland Jon Forsyth, co-founder, creative strategy; Simon Massey, co-founder, brand strategy; Noel Hamilton, executive creative director; Lloyd Daniel, associate creative director; Liam Crerar, sr. creative; Amy Coomber, head of production; Claire Pearson, producer; Laura Kinzett, strategy director; Darren Savage, Clem Lepinard, sr. strategists; Rich Kennedy, head of design. Production blink productions Nick Ball, director; Patrick Craig, exec producer/producer; Sebastian Jowers, production manager; Steve Annis, DP; Jim Cole, 1st AD; Olly Williams, production designer; Rebecca Rich, costume designer; Hugo Smith-Bingham, locations manager; Anna Kennedy, casting. Editorial Trim Elise Butt, editor; Polly Kemp, offline edit producer; Lorna Searl, assistant editor. Postprodution/VFX Untold Studios, London David Fleet, executive creative director; Nathan Hoad, VFX producer; Tom Igglesden, exec producer; Alex Grey, VFX supervisor; Carlo Carfora, Cameron Johnson, Tom Moreland, VFX lead artists; Ed Turvey, Jinhui Wang, Matteo Antona, Philipppe Moine, Greta Kossowska, Gez Wright, Clara Parati, Michael Korniltsev, Emma Tyler, VFX artists; Rich Harris, online supervisor. (Toolbox: Maya, Houdini, Nuke, Flame) Color Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer. Audio Post 750mph Sam Ashwell, sound design & mix; Olivia Ray, audio producer; Kirsten Troy, voice casting director. Music Company Stare Crazy London Contemporary Orchestra, choir. Music Studio Rak Studios
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
