Foxes have humans slung over their shoulders in a new campaign for eos shave creme, a product so soft that even soft things think you’re soft.
The work, created in partnership with AOR Mischief @ No Fixed Address, launches with two spots–directed by Clay Weiner of Biscuit Filmworks–which showcase the weird and wonderful role reversal of people wearing animals for their softness.
In this “Fox” spot, we see our furry friend with a woman draped over him as a stylish–and most importantly very soft–garment.
Dana Buckhorn, associate creative director at Mischief, said, “Eos is known for making your skin super soft, which made us wonder how the world’s softest creatures might feel about that. One minute we’re saying, ‘this is probably too weird, but…’ and the next we’re building a human-sized fox complete with interchangeable eyeballs.”
The campaign, dubbed “Skin So Soft Even Soft Things Think You’re Soft,” will be running through the summer.
Credits
Client eos Soyoung Kang, chief marketing officer; Carley Caldas, VP brand marketing and media; Demi Ngai, creative director; Kirby Reynolds, sr. brand manger, content & social. Agency Mischief @ No Fixed Address Greg Hahn, co-founder and chief creative officer; Bianca Guimaraes, Kevin Mulroy, partners/executive creative directors; Dana Buckhorn, Tanner Thompson, associate creative directors; Kerry McKibbin, president & partner; Jeff McCrory, head of strategy; Brittany Dow, strategy director; Oliver McAteer, partner & head of development; Will Dempster, EVP production; Danielle Balanov, producer. Production Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Krista Teague, producer; Sean Moody, head of production; Adam Marsden, DP; Zazu Myers, production designer; Georgia Groom, wardrobe stylist; Cristina Rubiales, hair & makeup artist. Production Service Company OPC Isil Gilderdale, Harland Weiss, Donovan M. Boden, exec producers. Editorial Mackcut Nick Divers, editor; Molly Dollinger, assistant editor; Kayla Robinson, assistant producer; Gina Pagano, producer. VFX Zero VFX Meg Bailey, exec VFX producer; Jack Swanson, VFX producer; Robby Geis, VFX supervisor; Steven Spady, jr. VFX supervisor; Mark L’Heureux, Flame artist; Julia Bellinger, compositing lead. Color Elliot Powell, colorist. Audio Wave Studios Isaac Matus, sound design/mix; Austin Ferreira, mix; Vicky Ferraro, exec producer; Eleni Giannopoulos, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
