Foxes have humans slung over their shoulders in a new campaign for eos shave creme, a product so soft that even soft things think you’re soft.
The work, created in partnership with AOR Mischief @ No Fixed Address, launches with two spots–directed by Clay Weiner of Biscuit Filmworks–which showcase the weird and wonderful role reversal of people wearing animals for their softness.
In this “Fox” spot, we see our furry friend with a woman draped over him as a stylish–and most importantly very soft–garment.
Dana Buckhorn, associate creative director at Mischief, said, “Eos is known for making your skin super soft, which made us wonder how the world’s softest creatures might feel about that. One minute we’re saying, ‘this is probably too weird, but…’ and the next we’re building a human-sized fox complete with interchangeable eyeballs.”
The campaign, dubbed “Skin So Soft Even Soft Things Think You’re Soft,” will be running through the summer.
CreditsClient eos Soyoung Kang, chief marketing officer; Carley Caldas, VP brand marketing and media; Demi Ngai, creative director; Kirby Reynolds, sr. brand manger, content & social. Agency Mischief @ No Fixed Address Greg Hahn, co-founder and chief creative officer; Bianca Guimaraes, Kevin Mulroy, partners/executive creative directors; Dana Buckhorn, Tanner Thompson, associate creative directors; Kerry McKibbin, president & partner; Jeff McCrory, head of strategy; Brittany Dow, strategy director; Oliver McAteer, partner & head of development; Will Dempster, EVP production; Danielle Balanov, producer. Production Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Krista Teague, producer; Sean Moody, head of production; Adam Marsden, DP; Zazu Myers, production designer; Georgia Groom, wardrobe stylist; Cristina Rubiales, hair & makeup artist. Production Service Company OPC Isil Gilderdale, Harland Weiss, Donovan M. Boden, exec producers. Editorial Mackcut Nick Divers, editor; Molly Dollinger, assistant editor; Kayla Robinson, assistant producer; Gina Pagano, producer. VFX Zero VFX Meg Bailey, exec VFX producer; Jack Swanson, VFX producer; Robby Geis, VFX supervisor; Steven Spady, jr. VFX supervisor; Mark L’Heureux, Flame artist; Julia Bellinger, compositing lead. Color Elliot Powell, colorist. Audio Wave Studios Isaac Matus, sound design/mix; Austin Ferreira, mix; Vicky Ferraro, exec producer; Eleni Giannopoulos, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More