Mayo Clinic’s new internal creative agency developed the concept and strategy for this campaign, which centers on words frequently heard by patients and people in a health care setting. Through interventions inspired by Mayo Clinic’s very own technology, these words visibly change from negative to positive in each spot directed by Espadaysantacruz via production company 1stAveMachine.
Included in this mix of commercials is “Imaginable” in which the “un” is removed in a state-of-the-art innovative manner from such words as “unanswerable,” “unconquerable” and “uncurable.”
Credits
Client/Creative Mayo Clinic Mark Pagnano, M.D., medical director-marketing; Sherri Gilligan, chief markting officer; Molly Biwer, chair--brand strategist; Jeff Warnock, director--brand strategy; Wes Weleczki, executive creative director; Chastity Kessler, sr. brand manager; Debbie Schallock, sr. brand specialist; Anna Stassen, group creative director; Joel Stacy, Anthony DiNicola, Sammy Gorelik, June Lee, creative directors; Andy Zetzman, sr. copywriter; Craig Nordeen, sr. art director; Stan Prinsen, executive producer. Production 1stAveMachine Espadaysantacruz, director; Sam Penfield, partner/exec producer; Ella Nuortila, exec producer; Elizabeth Collins, producer; Persona, DP; Brian Branstetter, production designer; Dave Peterson, SPFX supervisor. Editorial, VFX & Finish Studio PPS John Vitagliano, editor; Madison Brigode, sr. producer; Christos Mounzouros, head of postproduction; John Loughlin, head of VFX; John Harrison, lead compositor. Music & Sound Jafbox Sound Joseph Fraioli, SDX & music; Sarah Park, exec producer. LED Volume XR Studios JT Rooney, president; Marissa Johnson, producer. Color Company 3 Joseph Bicknell, colorist. Audio Post SisterBoss Carl White, sound mixer; Annie Sparrows, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More