Justyna Obasi of production house Love Song directed this commercial titled “Wisdom & Obi,” part of Expedia’s new “Never Give Up On Going” campaign.
Following a father and young son, the spot match-cuts the child’s hands running over a common beige carpet as he imagines the feeling of sand on the sunny beaches of Jamaica, his father’s childhood home. Inspired to show his son the place where he grew up, the boy’s father utilizes Expedia to make this goal a reality. The spot ends with the family in Jamaica creating new memories, experiencing what, before that moment, had only been a dream.
The film strikes a personal note for Obasi, an alum of SHOOT’s 2020 New Directors Showcase, who shared, “It took me back almost 30 years ago when my mother decided to finally show me Nigeria. This is me; this is a familiar feeling.” Leading with empathy, the camera follows the characters as they grow, move through the story, and reveal more about themselves. Obasi speaks to the need for “Wisdom & Obi” to unfold organically, adding. “If we are not authentic enough, then we risk a cliché. These characters are not clichés.”
Credits
Client Expedia Group Hector Muelas, SVP global creative; Michele Rousseau, SVP global brands; Kevin Tenglin, Luke Harris, executive creative directors; Michael McCommon, creative director; Bruno Barbieri, Diogo de Souza Valim, associate creative directors; Perrin Rausch, head of integrated production; Lindsey Wood, executive producer; Kara Fromhart, sr. producer; Lauren Bautista, associate producer. Production Love Song Justyna Obasi, director; Kelly Bayett, managing partner/exec producer; Daniel Wolfe, partner/exec producer; Deannie O’Neil, exec producer; Nicole Powell, producer. Editorial Exile Edit Sound Barking Owl Kelly Bayett, creative director/co-founder; Gus Koven, sound designer; AJ Murillo, mixer; Beau Manning, assistant mixer; KC Dossett, producer. Music "Ballerina" by Yehezkel Raz Color/Finish Trafik Mark Gethin, colorist; Nate Seymour, assistant colorist; Greer Bastiche, color producer; Megan Lang Bice, color exec producer; Benji Davidson, VFX supervisor/sr. Flame artist; Jacob Goldberg, Markis Lazarre, Flame artists; Charlotte Preuss, finish producer; Karena Ajamian, finish exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
