Frontdoor, a provider of home service plans, is launching an app for home repair and maintenance. Enabled by its proprietary Streem video technology, Frontdoor will now empower homeowners to tackle their home repair and maintenance tasks by connecting them with a pre-qualified expert via video chat who can help diagnose and solve problems in real-time. Frontdoor will also offer homeowners a range of other benefits, including DIY tips, maintenance reminders, exclusive discounts on appliances and systems, and more. The Frontdoor app has membership plans for every homeowner, including a free plan with no commitment, and will be available for download through the Apple App Store and Google Play in mid-April.
An interesting leadership and team story is also connected to this brand and campaign launch. Frontdoor CEO and chairman Bill Cobb came out of retirement in June 2022 to lead Frontdoor’s digital transformation. Cobb was previously the CEO of H&R Block and eBay North America. He’s joined by CMO Kathy Collins, formerly CMO at H&R Block and Massage Envy. This reunion of leaders marks a reunion of their agencies as well. Chemistry and Fallon are teaming up once again to lead the Frontdoor brand forward–the two agencies worked with Cobb and Collins while they were at H&R Block and Collins at Massage Envy.
Fallon is handling the Frontdoor brand strategy and select creative duties with this initial TV musical spot, “We Fixed This Toilet,” directed by Rami Hachache of production house PRETTYBIRD.
Chemistry is leading app UX and design, website development, digital display creative, social media efforts, all paid media efforts, and PR duties.
CreditsClient Frontdoor Agency Fallon Leslie Shaffer, co-chief creative officer; Melissa Hoke, Emily Swenson, creative directors; Jamie Rome, copywriter; Veronica Kraus, art director; Rob Lee, executive producer; Alex Roundtree, producer; Erin Tait, Savanah Brihn, group strategy directors. Production PRETTYBIRD Rami Hachache, director; Suzanne Hargrove, VP/exec producer; Rika Osenberg, head of production; Leslie Vaughn, producer. Editorial Union Editorial Justin Quagliata, editor; Melissa Lubin, exec producer. Music Tiny Lion, Jonathan Fuller, Andrew Everding VFX Harbor Molly Intersimone, VFX lead/supervisor; Casey Swircz, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More