A man goes from flabby couch potato to elite athlete, running seemingly continuously from his living room across the globe–all the way to a stadium in South Africa, a journey powered by his Visa card which he uses to buy essentials along the way.
As his journey progresses, he steadily slims down, grows a beard, and grabs a quick shave in order to make a clean-cut debut on the soccer field.
He ends up scoring a goal and breaking into celebration in this spot which ties Visa Europe into the 2010 FIFA World Cup South Africa, dovetailing with the ongoing “life flows better with Visa” strategy.
Chris Palmer of Gorgeous Enterprises directed “Football Evolution” for Saatchi & Saatchi, London. Ian Foster was the DP.
Editor was Paul Watts of The Quarry. Flame artist was Framestore‘s Tom Sparks. Seamus O’Kane of The Mill served as colorist.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More