The next generation Xfinity 10G Network is here. And who better to kick its tires and dream of all that it will help us accomplish than the next generation itself: kids.
That’s the premise of Xfinity and Goodby Silverstein and Partners’ new launch anthem touting the Xfinity 10G Network. Directed by Lance Acord of Park Pictures and featuring music by Mark Mothersbaugh, “Bring Your Kid To Work Day” imagines a day at Xfinity headquarters where the children of employees playfully encourage the adults to push the network to its limits.
“How about the best network ever–can someone invent that?” asks one kid.
“‘Cause we don’t have time for lag or buffering,” says another.
“I mean, who doesn’t want Internet that can help A.I. do your homework even faster?” provokes another.
Little do these kids know, the adults have got this more than covered. In fact, the Xfinity 10G Network can do more than we even know possible, and it’s only getting better.
“It was hilarious inventing specific characters for each of these kids,” said director Acord. “Having a great script written by the creative team at GS&P, we could then play around with different performance ideas, and, even more surprising than the fact that the adult actors ran with the concept, the kids we cast really ran with it.”
Credits
Client Comcast/Xfinity Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, Jon Wyville, creative directors; Anthony DiMichele, Sean Smith, associate creative directors; Ryan Self, design director; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Kelly Evans-Pfeifer, deputy director of brand strategy; Adam Arola, group strategy director; Nick Reggars, group content strategy director; Jim Haight, director of production; James Horner, executive producer; Kateri McLucas, sr. producer; Senait Hailemariam, associate producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, founding partner/exec producer; Scott Howard, exec producer; Caroline Kousidonis, line producer; Philip Messina, production designer. Editorial Exile Edit Matt Murphy, editor; Lee Bacak, assistant editor; CL Kumpata, managing partner; Jennifer Locke, exec producer; Chris Meadows, post producer. Sound Lime Studios Rohan Young, sound designer/audio engineer; Jeremy Nichols, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, producer. Music Mutato Muzika Mark Mothersbaugh, composer. Music Supervision Songs for Film & TV David Fisher VFX Pariah Pat Murphy, VFX supervisor; Michael Steinmann, head of production; Mark Tobin, managing director/EP; Gladys Bernadac, Jenny Bright, VFX producer; Russell Fell, Flame artist; Mike Wynd, CG supervisor; Pete Jensen, Mitchell Jaeger, Elizabeth Hammer, CG artists; Jonathan Ficcadenti, After Effects artist. Color Trafik Mark Gethin, colorist; Nate Seymour, color assistant; Greer Bratschie, color producer; Meghan Lang Bice, exec producer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
