Child marriage–marriage before the age of 18–is a human rights violation that remains widespread around the world–but most Americans are unaware that it is a significant issue in the United States. Child marriage remains legal in 43 states, and was legal in all 50 until 2018. It is estimated that nearly 300,000 underage girls were married in the U.S. since 2000, with 86% marrying adult men. To make the population finally take notice of this national crisis, Unchained At Last, the only organization dedicated to ending forced and child marriage in the U.S. through direct services and advocacy, and AREA 23, an IPG Health company, translated their message into a form that Americans can’t seem to turn away from: reality television. Together, they launched Unseen Housewives.

“To this day, a girl as young as 10 can be given away by her parents and forced to marry a grown man,” said Fraidy Reiss, a forced-marriage survivor turned activist who is the founder and executive director of Unchained At Last. “She is raped. Abused. She loses her freedom. And she isn’t old enough to file for divorce.

Unseen Housewives is a fake reality show based on the real stories of child-marriage survivors. Child actors recreate the true experiences of survivors, set against the familiar tropes, direction, drama, and marketing of reality TV. The closing line subverts the classic adage, “This show must NOT go on.”

The trailer for Unseen Housewives premiered at the United Nations Commission on the Status of Women for both live and online attendees, alongside the same survivors whose stories are featured in the film. Directed by Gustavo Leme via Lemmz Productions/Surreal Hotel Arts, this video subsequently was released online, and supported through a social campaign, where the child bride “housewives” become influencers, sharing their stories, and driving awareness among their teenage peers in the remaining 43 states where child marriage is still legal.

“Child marriage has significant impacts on children’s development, with significant emotional, physical, sexual, psychological, economical, and educational consequences which are catastrophic to a child’s development and life trajectory,” said Reiss. “We are working hard nationally and on a state-by-state level to put an end to this horror. And we are hopeful that Unseen Housewives will help put us out of business.”

Tim Hawkey, chief creative officer of AREA 23, said, “This was an important project to our team and one that we were honored to play even a small part in. There is a large part of the U.S. population that is unaware of the child marriage crisis and juxtaposing the issue against reality TV–something that Americans know all too well–was an interesting concept to explore and ultimately brought to life the powerful messages and stories in a meaningful way.”

Credits

Client Unchained At Last Agency AREA 23 (an IPG Health company), New York Tim Hawkey, chief creative officer; Bruno Guimaraes, Andy Gerchak, Chris Bernesby, Joe Capanear, Jason Graff, David Addler, Danielle Decatur, creative directors; Piu Afonseca, Patrick Matzenbacher, Emily Carman, Jess Whittaker, associate creative directors; Dr. Morgan Falor, MD, MBA, psychiatrist; Jihane Ghostine, Paul Blake, Chinkara Singh, producers; Helen Zhivtosova, Jose Couto, Izzy Julio, Rufus Samuels, digital production. Production Company Lemmz Productions/Surreal Hotel Arts, NY Gustavo Leme, director; Dylan Melcher, Jonathan Garcia, DPs; Taylor Prater, wardrobe; Joshua Agnew, sound; Anne Boeckh, makeup & hair. Sound DaHouse LLC, Los Angeles Lucas Mayer, Silvio Erne, Rodrigo Lemos, composers; Lucas Mayer, Wonder Bettin, mixers

MySHOOT Profiles