Champion Petfoods has launched a campaign for its ACANA brand celebrating the over-the-top and oftentimes obsessive love that ACANA brand pet parents have for their dogs and cats. We can all relate.

Agency TDA Boulder created the robust campaign which includes this spot titled “First Date” in which a guy brings a gal to his home where she sees first hand how obsessive he is about his cat.

“It is so much easier to create a campaign that shines a fun light on reality, and nowadays, loving your pets ‘too much’ has become the norm, not the exception,” stated Jeremy Seibold, creative director, partner, TDA Boulder. “We are lucky to have a client who shares our pet-obsession and wanted to bring that passion to life.”

Pablo Fusco via Madre (U.S.) and Madre Foca (Mexico) directed “First Date” along with another commercial in the campaign.

Credits

Client Champion Petfoods, ACANA Agency TDA Boulder Jonathan Schoenberg, executive creative director, partner; Jeremy Seibold, creative director, partner; Mia Nogueira, associate creative director; Matt Cavallo, art director; Dennis Di Salvo, executive producer. Production Madre (U.S.) and Madre Foca (Mexico) Pablo Fusco, director; Jonathon Ker, Ihxel Perez, exec producers. Editorial Cosmo Street Editorial, Los Angeles Julie Kravitz-Gannon, editor; Marie Mangahas, exec producer; Dianne M. Rodriguez, producer. Color Apache Quinn Alvarez, colorist; Stefanie Schaidenbrand, producer; LaRue Andersen, exec producer. Audio Post Margarita Mix Paul Hurtubise, mixer

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