With only 2.8% of popular songs from the last decade produced by women, sound hasn’t reached its full potential. In response, Bose is unveiling “Turn the Dial,” a creative campaign and content series, which calls out the gender disparities in music production and imagines a world where producers of all genders are equitably represented.
Bose has partnered with four creators whose individual stories showcase a breadth of talent in the industry–H.E.R., PinkPantheress, BLOND:ISH and WondaGurl. All are featured in this hero campaign film directed by Kimberly Stuckwisch of production company Scheme Engine. Stuckwisch is an alum of SHOOT’s 2022 New Directors Showcase. H.E.R. composed the music for the campaign.
For the film titled “Call Me A Producer,” Stuckwisch created bespoke environments for each of the producers, imagined work spaces, describing the diversity of contemporary music production and what an exploration of what a “studio” looks like in 2023, evolved from the cliché of a long mixing desk with hundreds of dials.
Stuckwisch said, “Directing these four fiercely talented producers who bring diversity, complexity, and dimension to the industry was an absolute honor. With this initiative, Bose is saying, if you can see it, you can believe it. If you can believe it, you can be it. That’s a win no matter how you look at it. Representation is everything.”
The "Turn the Dial" campaign will run across digital and social platforms with additional assets including profile films of the four producers and product films directed by Scheme Engine’s Symone Ridgell, and campaign stills by Carolina Isabel Salazar.
The campaign was a women-led production in front and behind the camera.
"Turn the Dial" will also come to life in partnership with She Is The Music, a non-profit organization with a mission to increase the number of women working in music, artists and industry professionals. Together, Bose and She is The Music have cultivated a “Sound is Power Impact Board,” comprised of accomplished music artists and repertoire (A&R) executives and producers. The formation of the board will provide a pipeline for the next generation of aspiring women and non-binary music producers to have an opportunity to elevate their music to a wider audience.
CreditsClient Bose Agency Partners in Crime Creative Jennifer Zaitz Sutherlin, co-founder, head of entertainment; Allie Close, co-founder, head of brand; Danna Takako, creative director. Production Scheme Engine Kimberly Stuckwisch, campaign director; Jannie McInnes, exec producer; Megan Gutman, producer; Zoe Simone-Yi, DP; Chelsea Marshall, copywriter; Pili Weeber, production designer; Celine Layous, 2nd unit DP. Editorial Consulate Holle Singer, editor; Lindsay Bane, producer. Color Ethos Studio Kaitlyn Battistelli, colorist. Music H.E.R., writer/arranger; additional production by WondaGurl. Sound Design Matt Yocum Sound Style/Hair & Makeup Wouri Vice, H.E.R. stylist; Micha Brown, H.E.R. hairstylist; Marissa Vossen, H.E.R. makeup artist; Mimi Wade, PinkPantheress stylist; JStayReady, PinkPantheress hairstylist; Alana Palau, PinkPantheress makeup artist; Oliver Vaughn, WondaGurl stylist; Cherish Brooke Hill, WondaGurl makeup artist & hair stylist; Oliver Vaughn, BLOND:ISH stylist; Alex Thao, BLOND:ISH hairstylist; Francie Luxe, BLOND:ISH makeup artist. Campaign Strategy originated by WMX, part of Warner Music
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More