Lloyds Bank has launched a campaign to raise awareness of Smart Start, its spending and savings account for 11-15-year-olds.
Created by adam&eveDDB and directed by Henry-Alex Rubin of production house SMUGGLER, the integrated campaign highlights the emotional benefit of young people gaining financial confidence, supported by the rational benefits provided by the Smart Start account. Titled “Bike,” this commercial forms part of a refreshed strategy for Lloyds Bank. It is the first time the bank has highlighted one of its products alongside the brand’s famous horses on TV since they relaunched the black horse in 2015.
The :60 follows a girl from ages 11 to 15 as she masters the art of riding a bike and grows in confidence over time, supported every step of the way by the Lloyd’s Bank horse. “Bike” is set to an epic and uplifting soundtrack of Alicia Keys’ “Girl on Fire.”
Credits
Client Lloyds Bank Agency adam&eveDDB Ben Tollett, group executive creative director; Richard Brim, chief creative officer; Ben Stillitz, Colin Booth, creative directors; Petrina Kilby, Cara Swindell, Gabby Vicente, producers; Richard Clay, head of strategy. Production Company SMUGGLER Henry-Alex Rubin, director; Fergus Brown, managing director; Lucy Kelly, exec producer; Ray Leakey, producer; Anthony Dod Mantle, DP. Editorial The Quarry Scot Crane, editor. Postproduction Selected Works Alex Fitzgerald,exec producer; Katie Sharpe, post producer. Color Company 3 Jean-Clement Soret, colorist. Music Soundtree Music Neil Athale, Jay James, John Mourounas, music supervisors; Peter Raeburn, creative director. Music "Girl on Fire" by Alicia Keys Audio Post 750mph Sam Ashwell, sound engineer; Olivia Ray, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
