DDB Chicago turned chicken to introduce TWIX Cookie Dough candy bars–namely a pair of vocal chickens who contemplate a twist on an age-old question. But instead of which came first, the chicken or the egg, the query this time around is which came first, the cookie or the cookie dough?
Titled “Philosophical Chickens,” this spot was directed by Ulf Johansson via Smith and Jones Films.
Client Mars Wrigley/TWIX Agency DDB Chicago Ari Weiss, global chief creative officer; Rodrigo Jatene, chief creative officer, Chicago; Colin Selikow, executive creative director; Patrick Almaguer, Mihail Aleksandrov, creative directors; Matt Blitz, head of production; Annie Larimer, executive producer; Nicole Schiavo, associate producer; Josh Drueck, global strategy director. Production Smith and Jones Films Ulf Johansson, director; Philippa Smith, exec producer; George Richmond, DP; Steve Smithwick, production designer. Editorial HutchCo Technologies Jim Hutchins, editor; Jimmy Hutchins, assistant editor; Jane Hutchins, exec producer. Color Company 3 Jean-Clement Soret, sr. colorist. Postproduction Framestore Kamen Markov, creative director; Guy Lubin, Luigi Russo, sr. Flame operators; Matt Dobrez, finishing/versioning; Alexia Paterson, Michael Brown, sr. producers; Alex Roesch, associate producer; Poppy Chadwick, VFX production coordinator; Conor Garnett, production assistant. Audio TheWorks David Axelbaum, sound designer/mixer; Tom Syoen, post producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
