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    The Best Work You May Never See: Director Fredrik Bond, TBWAParis Refresh A Submarine Crew With Schweppes At Sunset

    By SHOOTUpdated:No Comments2493 Views

    A submarine escapes the clutches of a giant octopus. It’s time for the sub’s crew to take a break in the middle of the ocean. Inspired by musicals of the 1960s, a joyous choreography ensues on board. The sub then emerges out of the water and the crew builds a terrace from which to enjoy a Schweppes-fueled aperitif at sunset.

    It’s a well-deserved time for crew members to freely enjoy the moment which aligns with the campaign mantra, “I like it like that.” Schweppes is the relaxation catalyst to refresh mental and physically at aperitif time.

    Directed by Fredrik Bond for agency TBWAParis, this cinematic musical is punctuated by the Pete Rodriguez tune, “I Like It Like That”–and an impromptu game of badminton.

    The spot is part of a campaign being rolled out in France, Belgium and Spain, reaffirming the revitalizing freshness of a Schweppes.
     

    Credits

    Client Schweppes  Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Sebastien Guinet, artistic director; Josselin Pacreau, copywriter; Maxime Boiron, head of creative producers; Amer Zoghbi, creative producer. Production Stink Fredrik Bond, director; Helene Segol, producer. Postproduction Digital District Patric Ryan, editor; Carlota Xavier, post producer; Didier Lefouest, color grading. Sound Production Else Olivier Lefebvre, head of music & sound; Ambroise Cabry, sound producer; Benoit Mouet, Max Labarthe, Matthieu Seignez, Benjamin Falsimagne, Alexandre Robieux, sound engineers. Music “I like it”; Tony Pabon, Manny Rodriguez, composers. EMI Longitude Music

    Genre:Musical
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Fredrik BondTBWAParis



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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