A submarine escapes the clutches of a giant octopus. It’s time for the sub’s crew to take a break in the middle of the ocean. Inspired by musicals of the 1960s, a joyous choreography ensues on board. The sub then emerges out of the water and the crew builds a terrace from which to enjoy a Schweppes-fueled aperitif at sunset.
It’s a well-deserved time for crew members to freely enjoy the moment which aligns with the campaign mantra, “I like it like that.” Schweppes is the relaxation catalyst to refresh mental and physically at aperitif time.
Directed by Fredrik Bond for agency TBWAParis, this cinematic musical is punctuated by the Pete Rodriguez tune, “I Like It Like That”–and an impromptu game of badminton.
The spot is part of a campaign being rolled out in France, Belgium and Spain, reaffirming the revitalizing freshness of a Schweppes.
Client Schweppes Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Sebastien Guinet, artistic director; Josselin Pacreau, copywriter; Maxime Boiron, head of creative producers; Amer Zoghbi, creative producer. Production Stink Fredrik Bond, director; Helene Segol, producer. Postproduction Digital District Patric Ryan, editor; Carlota Xavier, post producer; Didier Lefouest, color grading. Sound Production Else Olivier Lefebvre, head of music & sound; Ambroise Cabry, sound producer; Benoit Mouet, Max Labarthe, Matthieu Seignez, Benjamin Falsimagne, Alexandre Robieux, sound engineers. Music “I like it”; Tony Pabon, Manny Rodriguez, composers. EMI Longitude Music
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More