Actor Adam Driver tries to wrap his head around the concept of a website for creating websites in this Super Bowl commercial for Squarespace.
Actually Driver isn’t quite alone in his mulling over. He’s joined by multiple clones of himself as he processes exactly what Squarespace does.
Aoife McArdle of production house SMUGGLER directed the commercial which is titled “The Singularity.” This is the 90-second version.
CreditsClient Squarespace David Lee, chief creative officer; Ben Hughes, VP creative; Mathieu Zarbatany, creative director; Alex Thompson, art director; Pepe Hernandez, copywriter; Wes Falik, Sion Prys, sr. producers; Erica Kung, head of production; Marisa Wasser, producer; Satu Pelkonen, design director; Albert Chang, design lead; Ryan Carrel, Zoonzin Lee, sr. designers; Wan Kang, designer; Sarah Harvey, editor; Alex tutelian, production designer; Christina Lu, Video Torres, motion designers; Siman Li, developer. Production SMUGGLER Aoife McArdle, director; Patrick Milling-Smith, Brian Carmody, Drew Santarsiero, exe cproducers; Sue Yeon Ahn, managing director; Alex Hughes, producer; Brian Quinlan, Chad “Frenchie” Alburtis, production supervisors; Logan Luchsinger, Sydney Tracey, commercial coordinators; Julie Guez, 1st AD; Anthony Dimino, DP; Khalid Mohtaseb, production designer. Editorial Final Cut Dan Sherwen, editor; Hannah Wederquist-Keller, NYC assistant editor; Thomas Brigden, UK assistant editor; Justin Brukman, managing director; Sarah Roebuck, exec producer; Penny Ensley, head of production; Jennifer Tremaglio, sr. producer. VFX/Color/Finishing Black Kite Adam Crocker, VFX supervisor; Jonny Freeman, Guillaume Weiss, George Brunt, VFX leads; Warren Gebhardt, Venu Prasath, David Birkill, VFX artists; Fin Crowther, 3D lead; Jim Cullen, Joel Paulin, Pawel Luszczak, Sandra Guarda, Florian Mounie, Ola Madsen, Lino Khay, Ronen Tanchum, Ravikumar M.S., James Bown, 3D artists; George Kyriacou, colorist; Amy Richardson, exec producer; Olivia Donovan, producer. Audio Heard City Gloria Pitagorsky, managing director; Mike Vitacco, Evan Mangiamele, sound designers/mixers; Jackie James, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More