Netflix and General Motors have released their Super Bowl spot, “EVs on Screen,” in which Will Ferrell enters the worlds of some of the biggest Netflix shows and films. As he escapes from zombies in the world of Army of The Dead and gets transported in a mysterious vehicle to play Squid Game, Ferrell asks, “What if this were an EV?”
Along the way, he encounters Vanessa Lachey from Love is Blind, Priah Ferguson from Stranger Things, and Jonathan Van Ness and Antoni Porowski from Queer Eye, alongside the GMC HUMMER EV, GMC Sierra EV Denali, Cadillac LYRIQ, Chevrolet Silverado EV and Chevrolet Blazer EV.
Directed by David Shane of O Positive for ad agency the community, the spot will air during the first ad break of the second quarter of the game. Framestore New York served as VFX company.