This :60 titled “Your Dad Is Going Electric” features Kevin and Sosie Bacon taking a drive in his new all-electric Hyundai IONIQ 6. The ad puts a humorous spin on the dynamic father-daughter relationship showing that even her “older” and less technologically savvy dad has made the leap to electric vehicles before most consumers.
The spot also directly addresses consumers’ concerns about charging times and driving range by highlighting how the IONIQ 6 can go from 10% to 80% charge in as little as 18 minutes on a 350-kW, 800V DC ultra-fast charger and has a driving range of up to 361 miles for the IONIQ 6 SE RWD.
Directed by Will Speck and Josh Gordon (aka Speck and Gordon) via production house Furlined for agency INNOCEAN USA, the :60 broke this past Sunday during both NFL conference championship games.
Campaign ads will continue to run across broadcast and digital media platforms through March, when the vehicle goes on sale.
CreditsClient Hyundai IONIQ 6 Agency INNOCEAN USA Production Company Furlined Will Speck, Josh Gordon, aka Speck and Gordon, directors. Media Agency Canvas
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More