This :60 titled “Your Dad Is Going Electric” features Kevin and Sosie Bacon taking a drive in his new all-electric Hyundai IONIQ 6. The ad puts a humorous spin on the dynamic father-daughter relationship showing that even her “older” and less technologically savvy dad has made the leap to electric vehicles before most consumers.
The spot also directly addresses consumers’ concerns about charging times and driving range by highlighting how the IONIQ 6 can go from 10% to 80% charge in as little as 18 minutes on a 350-kW, 800V DC ultra-fast charger and has a driving range of up to 361 miles for the IONIQ 6 SE RWD.
Directed by Will Speck and Josh Gordon (aka Speck and Gordon) via production house Furlined for agency INNOCEAN USA, the :60 broke this past Sunday during both NFL conference championship games.
Campaign ads will continue to run across broadcast and digital media platforms through March, when the vehicle goes on sale.