In this spot, we see the birth of puppies via unconventional yet definitively natural means–like coming out of a cracked eggshell ala a baby chick, growing on tree branches like fruit that is then harvested, growing from the soil like a pumpkin-variety squash that splits open to reveal a cute canine.
The creative license is taken to accentuate the point that Mars Petcare’s Nutro dog food helps to grow healthy pets–as part of a campaign conceived by BBDO New York. This anthem spot was directed by Raf Wathion via production house Skunk.
CreditsClient Mars Petcare/Nutro Agency BBDO New York David Lubars, chief creative officer, worldwide; Luiz Sanches, chief creative officer, North America; Peter Kain, EVP, executive creative director; Gary du Toit, Lance Vinings, SVPs, creative directors; Bhanu Arbuaratna, associate creative director, designer; Becky Burkhard, group executive producer; James Young, head of interactive production; Katie Young, interactive group executive producer; Melanie Cornish, executive producer; Jasmine Batista, art producer; Julia Millison, sr. music producer. Production Company Skunk Raf Wathion, director; Matt Factor, exec producer; Frederik Vrancken, line producer. Production Orange Films South Africa Jon Day, producer & partner. Editorial Work Editorial Martin Leroy, editor; Victor Medina, producer. VFX Nozon Chris Mascarello, Xavier leconte, CG lead artists; Carmen Sanchez, producer. Music Company Human Seth Fruiterman, Gareth Williams, composers; James Wells, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More