This integrated campaign from Wieden+Kennedy in Portland, Ore., for Intuit TurboTax reminds people that they can come to TurboTax and not do their taxes.
Part of the “Come To TurboTax” campaign, this anthem :60 celebrates the vast and surprising (but guaranteed to be better than taxes) world that Not Taxes has to offer. Because life happens in the Not Taxes. Additional :30 films take us into Not Taxes experiences. In one, we experience the great outdoors, from the comfort and safety of the great indoors. In another, we witness the beauty of a really solid nap.
Fiona McGee directed the films via production company Arts & Sciences.
Credits
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Ana Balarin, Hermeti Balarin, John “JP” Petty III, chief creative officers; Patty Orlando, Kevin Jones, creative directors; Caitlin Alexander, Hernan Pettinaroli, Jason Turner, art directors; Brooke Barker, Juan Vassallo, Joe Albert, copywriters; Orlee Tatarka, head of production; Katie McCain, executive producer; Sydni Chustz, Kacey Klonsky, producers; Lauren Walker, Sebastian Obando, creative operations manager; David Trujillo, design director; Reshi Dev, Reena Chai, Seth Shelman, designers; Tara Neilsen, design producer; Vicki Liu, studio specialist; Brooke-Lynn Howard, group strategy director; Christian Clay, strategy director. Production Arts & Sciences Fiona McGee, director; Mal Ward, managing director/partner; Marc Marrie, managing partner/exec producer; Christa Skotland, exec producer/director of production; Milena Milicevic, head of production; Patrick Harris, line producer; Ross Giardina, DP; Clement Price-Thomas, production design/art direction; Mark Robinson, 1st AD. Editorial Joint Eric Hill, JB Jacobs, editors; Charlie Harrington, CJ Duncan, cutting assistants; Kris Faris, Molly Preston, assistant editors; Jenny Greenfield, post producer; Izzie Raitt, associate producer; Catherine Liu, head of production; Kathleen Russell, post exec producer. VFX a52 Andres Barrios, creative director, shoot supervisor; Matt Sousa, VFX supervisor; John Valle, Richard Hirst, Michael Vaglienty, 2D artists; Nick Sullo, matte painter; Andy Wilkoff, head of CG; Adrian Grey, CG supervisor; Jose Limon, Ryan Taylor, Joey Bettinardi, Joseph Chiechi, 3D artists; Benjamin Woodlock, creative director; Sky Bird, Liz Margiotta, designers; Richard “Trix” Taylor, sr. animator; Ashlee Biss. sr. VFX producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Alex Ramos, head of 3D production. Color Company 3 Tom Poole, colorist; Shannen Troup, sr. color producer. Music “Plantasia” by Mort Garson Sound Design/Audio Post Field Day Sound Noah Woodburn, Morgan Johnson, sound design & mix; Leslie Carthy, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
