The Subway Series lineup of sandwiches gets a pseudo-documentary treatment–a riff of ESPN’s 30 for 30 docuseries–in this campaign from Dentsu Creative.
Star athletes such as Stephen Curry, Derek Jeter, Rob Gronkowski, Charles Barkley, Tony Romo and Patrick Mahomes reflect on the championship pedigree of the Subway Series–12 sandwiches that excel on the meal playing field.
The Behind the Subway Series spots were directed by Kenny Herzog of O Positive who gave a tongue-in-cheek sports documentary vibe to the campaign.
Credits
Client Subway Agency Dentsu Creative Rafael Rizuto, chief creative officer, NY & Hispanic LATAM; Jason Stefanik, executive creative director; Alisa Sengel, group creative director; Declan Byrnes-Enoch, Alexander Augustinos, creative directors; Carole McCarthy, executive producer; John-James Richardson, group strategy director. Production O Positive Kenny Herzog, director; Ralph Laucella, executive producer; Ken Licata, head of production, unit production manager; Devon Clark, head of production. Editorial Cosmo Street Lawrence Young, editor; Mura Woodward, exec producer; Paolo Solarte, producer. Color Company 3 Daniel de Vue, colorist. VFX Adolescent Audio Post/SFX Heard City. Music Heavy Duty, Track: “Be A Legend” Talent Quincy Dunn-Baker, voiceover. Partner UEG Josh Barnes, VP, client management; Chris Simmons, VP, celebrity & influencer; Casey Grochocinski, director, talent & influencers; Charlie Benjamin, sr. manager, rights & partnerships; Keaton Lancashire, sr. manager, talent & influencers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
