As fans were either reveling in or lamenting Argentina’s hard-fought win over France for soccer's coveted World Cup, Lil Baby and Budweiser released the music video for the FIFA single “The World Is Yours to Take.” Filmed over four days in the lead-up to the World Cup Final, the video features influencers from Budweiser’s BUDX World Cup activation in Doha and additional international artists, DJs, and creators. It was shot in World Cup stadiums and uses official footage from the games, along with Argentina’s celebrations and clips from the rapper’s performance at BUDX.
The original song samples Tears For Fears’ iconic hit “Everybody Wants to Rule the World” and was created exclusively for Budweiser and the World Cup. It was originally released in September. There have been two international remixes by Argentine rapper Paulo Londra and Brazilian beatmaker Papatinho, who also had cameos in the video. The World Cup soundtrack also has contributions from Maluma, Nicki Minaj, Myriam Fares, and Jung Kook.
Directed by Canadian filmmaker Julien Christian Lutz, professionally known as (pka) Director X, the video pays homage to the original Tears For Fears music video which also featured desert backgrounds and coincidentally a Budweiser Koozie shot. LeSean Harris, another Fela director, directed second unit on the project. He has been actively mentoring under Director X and has shot B Unit on music videos for Drake, Future, and DJ Khaled.
Credits
Client Budweiser Todd Allen, global VP; Chad Lafeldt, global marketing director; Eelco Van Der Noll, head of global partnerships; Kudzi Mathabire, global director XM. Production WINK and Fela Julien Christian Lutz pka Director X, director; LeSean Harris, B unit director; Randy Sosin, 1st AD; Chris Probst, DP; Rolf Dekens, 2nd unit DP; Erwan van Buuren, Steadicam operator; Timor Steffens, choreography & movement director. Fela Team: Taj Critchlow, Fuliane Petikyan, exec producers; Dean Rosen, COO; Amir Karimi, head of production; Mikayla Fasullo, integrated producer; Olivia Swayze, operations manager; Ivan D. Ossa, director’s assistant; Glo Romy, treatment designer. Creative Agency & Production WINK David De Brujin, Gus Van Willigen, creative leads; Gwen Janssen, managing director; Atilla Meijs, exec producer;Mandy Kalajian, global account lead; Dorothy Bany, exec producer/producer; Caroline Broekhuizen, production coordinator; Tom De Regt, styling & art. Editorial Splash Studios Rigel Kilston, sr. editor; Joshua Bolin, Flame artist; Peach Rizzo, editorial producer. Color Company 3 Dave Hussey, colorist; Mario Castro, sr. producer. VFX 50MM Amsterdam Sam Leuven, VFX artist; Julia Verlaik, VFX producer. Sound & Mix Audentity Niels Den Otter, supervisor & sound design; Luuk Van De Monsselar, sound design; Alysha Pattieselanno, post supervisor. Qatar Production Resolution Films Darren Collins, exec producer; Lee Swartz, planning producer; Sean Saville, line producer; Majed Sayed, location manager; Michael Khoudry, drone operator; Gregor Whyte, DIT/VTO; Sana Al Habib, stylist; Keke Sukardi, makeup artist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
