Athletes and entertainers appear in this “Squad Up” trailer which in military-style cadence launches the much anticipated Call of Duty Modern Warfare II video game. Among the celebs on hand are Lil Baby, Nicki Minaj, Pete Davidson and Kane Brown.
Valentin Petit directed via PRETTYBIRD/Division for agency 72andSunny Los Angeles, with a score/track from SOUTH Music and Sound. The alluded to military rhythm came from SOUTH, the work entailing not only writing and producing music but also vocal casting and a heavy volume of lyric writing for the various characters in real time as the cast grew and evolved leading up the shoot on sets in London and L.A. SOUTH also handled sound design for the trailer.
Credits
Client Activision, Call of Duty Modern Warfare II launch Agency 72andSunny Los Angeles Glenn Cole, partner/creative co-chair; Zach Hilder, executive creative director; Jeff Lam, Ted Kapusta, Paul Roberts, creative directors; Lora Schulson, director of production, North America; Max Belin, sr. film producer; Tanya Zaccaro, film producer. Production PRETTYBIRD / Division Valentin Petit, director; Andrew Droz Palermo, DP; Bernadette Dus, production designer. Editorial The Den Tobias Suhm, Ben Entrup, editors. Music & Sound Design SOUTH Music and Sound Matt Drenik, Dan Pritikin, creative directors; Mike Mac, Jordan Baum, Robin Holden, Jon Darling, composers; Robin Holden, sound designer; Ann Haugen, exec producer; Allison Lapinski, producer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, colorist. Finishing Monumental VFX
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
