SMUGGLER directing duo rubberband., in collaboration with Grammy Award-winning artist Lucky Daye, crafted this music video “N.W.A” which is comprised of just under 100 individually designed magazines. Taking inspiration from magazine culture of their youth, the directors decided to bring the pages to life in a first-of-its-kind performance video where the artist is seamlessly moving through the pages as the song unfolds.
To capture this, rubberband. programmed a robot to flip through the pages, taking the viewer on a journey through a living, breathing work of art. By combining different creative mediums such as fashion, editorial, music, and film, rubberband. have proven once again that their creativity and out-of-the-box thinking is an intrinsic part of their filmmaking DNA.
Credits
Client/Label RCA, Lucky Daye Production SMUGGLER rubberband., director; Elizabeth Doonan, Patrick Milling Smith, Brian Carmody, exec producer; Luigi Rossi, producer; Lottie Abrahams, line producer; Matt Benton, production manager; Zoah Broddus, Caleb Sherill, production coordinators; Kristen Knisley, 1st AD; Patrick Golan, DP; Logan Bik, motion control operator; AJ Crankshaw, motion control tech; Chris Bovee, robot programmer; Brian Covington, robot management; Miranda Lorenz, production designer; Hansel Martinez, Natalia Brito, art directors; Alexander-Julian Gibson, styling; Melanesia Hunter, makeup artist; Jarad “J-Touch” Reed, hair stylist; Nani Robinson, chief creative officer; Kate Antognini, casting director; Charlie Reader, Natalia Ribeiro, magazine designers; Leiman Chan, printing director; David Golberg, printing manager. Editorial Cabin Edit Dylan Edwards, editor; Carr Schilling, partner; Adam Becht, exec producer; Mary Stasili, Hope Duhaime post producers; Taylor Walsh, additional editor; Connie Chuang, Chris Wronka, assistant editors. Color Aubrey Woodiwiss, colorist. VFX Dara Hamidi, Dennis Kang. Animation James Siewert. 35mm Film Out Metropolis Post. Production Service Company LFR Productions Inc.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
