We Are Social Milan has worked with iconic car maker Ferrari to make the wishes of fans come true in a new documentary titled Keep on dreaming. The film tracks down three men who wrote to Enzo Ferrari as boys and were finally granted their wish to visit the famous Maranello factory and headquarters.
Forty years ago, three boys wrote to Enzo Ferrari to express their love for the inspiring and beautiful vehicles. Children under 16 were not allowed to visit the manufacturing facilities but Ferrari kept the letters and 40 years later, those boys–now as adults–were able to revisit their dreams.
The project is a tribute to Enzo Ferrari, one of the world’s most influential Italian personalities and an icon who attracted millions of affectionate fans who wrote letters that he read, kept and replied to without exception. Letters were sent from all over the world from fans, engineers and children who all fell in love with the Prancing Horse, some even opened with the lines “Ciao Nonno Enzo” (“Hi Grandpa Enzo”) reflecting the close connection he had with all of his correspondents.
Although the boys got a reply to their letters, their wish to visit Maranello was not fulfilled at the time, so this holiday season, Ferrari contacted them after decades to finally invite them to tour the facilities and headquarters. David, Alessandro and Michele met Enzo’s son Piero Ferrari in person and shared their passion with him which has not aged even as they got older.
The documentary shows the heart-felt passion, real excitement and nostalgia the men share as they tour the factory. In an emotional scene, they read out the letters they wrote when they were between seven and ten years old and receive the stickers they requested as kids.
The project came from an idea by We Are Social Milan, which also curated the strategy, creativity and production.
The documentary is available on all of Ferrari’s social channels and on Ferrari website.
CreditsClient Ferrari Agency We Are Social Milan Alessandro Sciarpelletti, executive creative director; Daniele Piazza, executive creative production director; Paulo Gonzalez, Mattia Lacchini, creative directors; Michele Vicari, creative supervisor; Francesco Ravelli, creative; Giulia Di Filippo, sr. art director; Federico Fiore, art director; Alessandro Romeo, editorial director; Mirco Bertola, sport director; Gianluca Fumi, sr. writer; Arianna Colomb, writer; Francesco Marcucci, strategy director. Production A We Are Social Studios production Sandro Amabili, head of We Are Social Studios; Giulia Camera, sr. producer; Marco Mucig, director; Stefano Grilli, DP; Valeria Vigano, first AD; Mirco Passero, Steadicam operator; Antonio Ariganello, stylist. Production Services Movimage. Editorial Dario Sepe, editor. Color Lorenzo Ameri, colorist. Music Guido Smider, composer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More