Gustav Johansson, founder of new-land, a production house with bases of operation in Stockholm, Copenhagen and London, directed this “Family Bond” spot for Volvo based on an idea he presented directly to the auto manufacturer.
Starring a five-year-old boy and his mom, the spot is driven by the perspective of the lad as he witnesses and interprets the joys and hectic nature of everyday life in his family. This leads him–and us–to see the value of each moment, the time spent between parents and kids. The youngster’s revelation underscores Volvo’s policy to offer paid parental leave to all its workers so they can make the most of time with their loved ones, particularly their children.
For the spot a “360-degree” set was created where the boy could go anywhere and the crew could follow.
Credits
Client Volvo Andreas Malm, global chief creative officer; Nicolas Peyrau, creative director. Production new-land Gustav Johansson, director; Erik Torell, Sophie Tamm Christensen, exec producers; Moa Looft, producer; Charlotte Hurtig, line producer; Niklas Johansson, FSF, DP; Johanna Borggren, stylist; Rebecca Nilsson, hair & makeup; Simon Wallin, set design. Casting 3rd Space Management Helin Honung. Editorial Cabin Emma Backman, editor. Color Grade WGT Joakim Rissveds, colorist. Audio Apear Edvard Saare, sound. Music Hannes–”When The City Sleeps,” instrumental, Universal Online Studio Fyr, Petter Lindholm Film Lab Focus Film
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
