Lexus revealed its first electric vehicle, the RZ 450e, with blockbuster-level action in a campaign starring General Okoye (Danai Gurira) of Marvel Studios' Black Panther: Wakanda Forever and her all-female royal guard, the Dora Milaje. 

Directed by Anthony Leonardi III of Bullitt for Walton Isaacson, this :90 titled “An Electric Future” culminates in an explosive car chase. Describing the campaign, Leonardi noted, “I hope people watch the ad and feel like they are in a great movie. For each Lexus spot, I treat the vehicle like a character, so like a Marvel character, the RZ 450e is the hero. It is the star, and I wanted viewers to feel like they are along for the ride.”

Leonardi has a track record of helming spots tied to marvel Cinematic Universe properties (Tide/Dr. Strange, Old Spice/Thor).

Credits

Client Lexus and Marvel Studios Agency Walton Isaacson Aaron Walton, CEO/founder; Shauna Williams, VP, head of production; Elsa Rubalcava, producer; Ricardo Trejo, executive creative director; Diori Thomas, creative director/writer; Erika Saca, creative director; Andrea Loza, sr. art director; Carlos Rivas, product specialist; Marisa Truitt, associate producer. Production Bullitt Anthony Leonardi III, director; Hillary Rogers, managing director; Jenni Sprunger, executive producer; Nathaniel Greene,  producer. Editorial Whitehouse Post Production Josh Bodnar, editor; Lucia Villalta, producer. VFX Framestore  Eric Rosenfeld, VFX set supervisor; Sean Dollins, VFX set support; Andrew Romatz, CG supervisor; Scott Tinter, VFX sr. producer.

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