Register

    The Best Work You May Never See: Fondation Abbé Pierre, Fred & Farid Paris, Director Arnaud Desplechin Hit The Streets For Homeless POV

    By SHOOTUpdated:No Comments1963 Views

    Fondation Abbé Pierre, one of France’s leading nonprofits working to combat homelessness and poverty, has rolled out this five-minute film directed by Arnaud Desplechin of production house Phantasm for creative agency Fred & Farid Paris.

    Titled “Little Sister,” the film introduces us to a young man who finds himself on the streets after a fall-out with his family. He meets a volunteer from the Fondation who helps him get back on his feet, find a job and a place to live. This human story supported by the evocative song “Dis quand reviendras-tu” by Barbara (Sony Music Publishing France and BMG Rights Management). 

    Olivier Lefebvre, president, partner and executive creative director at Fred & Farid Paris, commented, “We wanted to stay as close to reality as possible, so we decided to tell a story without any gimmicky advertising. We reached out to Arnaud Desplechin who was immediately moved by the story. He wanted to be as close to the reality of life on the street as possible, so he went to meet with homeless people in shelters run by the Fondation to gather their testimonies. The veracity of their situations, experiences, and words was very important to all of us.”

    Credits

    Client Fondation Abbé Pierre Agency Fred & Farid Paris Fred & Farid, chief creative officers; Olivier Lefebvre, executive creative director; Gregory Tortes, copywriter; Thomas Martin-Lalande, art director; Maud Whittle, producer; Philémon Lieutaghi, Clément Rouchon, motion designers. Production Phantasm Arnaud Desplechin; Paul Guilhaume, DP; Aurelien Chauvaud, photographer; Gary Farkas, producer; Adrien Chibatte, production director; Maxime Dabel, post producer. Postproduction (video) Nightshift  Postproduction Sound Benzene Music “Dis quand reviendras-tu” (Lyrics & music: Barbara © Editions Beuscher Arpege; 1966 BMG Rights Management (France) SARL; with the authorization of Sony Music Publishing France and BMG Rights Management (France)

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:Arnaud DesplechinFred & Farid ParisPhantasm



    Director Ezra Hurwitz, Artistic Director Francesca Harper Team On Short Film “Echoes of Ailey”

    Tuesday, January 7, 2025

    Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.

    Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.

    “As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”

    Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.

    Hurwitz is... Read More

    MySHOOT Profiles


    Add A Comment