Gary Freedman via French production company LaPac directed this “Holiday” spot for Louis Vuitton. Set to the song “Happy Together,” the film shares the story of two iconic Louis Vuitton characters, Teddy and Vivienne. As they emerge from snow globes, Teddy follows Vivienne through a winter wonderland, past Louis Vuitton designer bags, jewelry, and perfumes before they are finally reunited. The one-minute film uses 3D to bring the story to life, creating an enchanting fairytale inspired by a young boy’s imagination.
Credits
Client Louis Vuitton Agency Buffalo Studio Adrian Gonzalez-Cohen, David Gomez-Gonzales, creative directors. Production LaPac Gary Freedman, director, Linus Sandgren, DP; Jerome Denis, exec producer; Thierry Bettas-Begalin, producer; Lucas Demerdjibachian, production coordinator. Production Services Company Laokoon Film Gabor Sipos, producer; Judit Fodor, line producer; Adam Nazer, unit production manager; Eva Homer, production coordinator; Mark Connell, production designer; Magdolna Varga, art director; Charlotte Corbet, stylist. Postproduction The Mill Paris Laurence Lelong, Caroline Deloffre, Vanessa Koscianski, heads of postproduction. Editorial The Assembly Adam Spivey, editor. Additional Editing Dearcut Flora Jaquot, additional editing; Cutaway Rachel Fourgous, Antoine Zimer, additional editing. Color Company 3 Jean Clement Sorret, Mjathieu Toulet, colorists. Audio THE. Music “Happy Together”
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
MySHOOT Profiles
Add A Comment