Gary Freedman via French production company LaPac directed this “Holiday” spot for Louis Vuitton. Set to the song “Happy Together,” the film shares the story of two iconic Louis Vuitton characters, Teddy and Vivienne. As they emerge from snow globes, Teddy follows Vivienne through a winter wonderland, past Louis Vuitton designer bags, jewelry, and perfumes before they are finally reunited. The one-minute film uses 3D to bring the story to life, creating an enchanting fairytale inspired by a young boy’s imagination.
CreditsClient Louis Vuitton Agency Buffalo Studio Adrian Gonzalez-Cohen, David Gomez-Gonzales, creative directors. Production LaPac Gary Freedman, director, Linus Sandgren, DP; Jerome Denis, exec producer; Thierry Bettas-Begalin, producer; Lucas Demerdjibachian, production coordinator. Production Services Company Laokoon Film Gabor Sipos, producer; Judit Fodor, line producer; Adam Nazer, unit production manager; Eva Homer, production coordinator; Mark Connell, production designer; Magdolna Varga, art director; Charlotte Corbet, stylist. Postproduction The Mill Paris Laurence Lelong, Caroline Deloffre, Vanessa Koscianski, heads of postproduction. Editorial The Assembly Adam Spivey, editor. Additional Editing Dearcut Flora Jaquot, additional editing; Cutaway Rachel Fourgous, Antoine Zimer, additional editing. Color Company 3 Jean Clement Sorret, Mjathieu Toulet, colorists. Audio THE. Music “Happy Together”
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More