On the heels of a ground-breaking 11-year deal with the NFL to showcase Thursday Night Football on Prime Video, Amazon has partnered with advertising agency Little Hands of Stone and production company Hungry Man to show NFL fans how Alexa can crank up the game experience.
For football fans, the game is about more than just the game. It’s about how they watch the game and who they watch it with. And stats. And food. And trash-talking.
“NFL football is a team sport. Not just when you play it, but when you watch it. That’s why most fans have a crew they like to watch football with,” said Matt McCain, co-founder of Seattle’s Little Hands of Stone. “Working with the team at Amazon, we are introducing a crew that wouldn’t be complete without Alexa, to celebrate and commiserate on a weekly basis. In this case, every Thursday night.”
This new national campaign, directed by Dan Opsal at Hungry Man, highlights this lovable, semi-dysfunctional new crew. We follow them through the highs, lows, and arguably regrettable moments that come with watching football together.
Each spot shows off new ways Alexa enhances the game experience. This campaign kickoff spot, “Chili,” centers on two guys whose voices are unintelligible due to the chili pepper-laden game food they’re consuming–thus Alexa cannot respond to their command to replay the touchdown. Thankfully a woman intervenes, telling Alexa to show the TD again.
Client Amazon Anali Charbonneau, Alexa brand marketing; Adam Dalgleish, sr. manager, Alexa global brand & media; Francesca Greggs, creative director, Alexa brand marketing; Kelsey Stokes, brand & campaign marketing manager. Agency Little Hands of Stone Michael Boychuk, Matt McCain, co-founders; Kris Dangla, executive producer; Tiffany Stone, creative operations lead. Production Company Hungry Man Dan Opsal, director; Stephen McGehee, DP; Mino Jarjoura, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Caleb Dewart, exec producer; Buzzy Cancilla, line producer. Editorial Hungry Man Michael Feldman, editor; Franchesca McDowell, producer. Audio Lime Studios Zac Fisher, sound designer & audio mixer; Klaudia Bennett, audio assistant. Cast Angela Giarratana, Willie Mac, Sonny Valicenti
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