Fuel efficiency and driving pleasure are seen as polar opposites among truck drivers. Simply put, you can’t have both. But with Volvo FH with I-Save–finally–fun meets efficiency. This is the story about two trucks falling in love, showing that fun and fuel efficiency are no longer an impossible match. It highlights the product features making up the I-Save package, which includes the Turbo Compound engine, I-Shift, I-See, I-Torque and improved aerodynamic design, demonstrated in a way you have never seen before.
“The hardest part of the shoot,” quipped Lars Jansson, creative at Forsman & Bodenfors,”was managing the actors. Attraction is not something you can force and since it was the first time the trucks met, we didn’t know if they would hit it off or if there would just be awkward silence. Luckily, it was love at first sight and as far as we know they are still a thing,”
Daniel Warwick directed via production company Business Club Royale.
