Vodafone Ireland has turned to Grey London to create a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome (Super Wi-Fi, Always Connected and Secure Net), in the Irish market.
This TV execution introduces us to a family, with separated parents who remain united in raising their teenage daughter. We follow the family’s daily routine, which includes the Dad picking up his daughter for school every morning, come rain or shine. It’s clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a break-up. A voiceover relates, “Some connections you can always count on.”
Aimed at families with older children, heavy broadband users and multi-device households, the campaign creative uses the everyday life of Dad and daughter to highlight the benefits of the GigaHome product–enhanced coverage, connection and protection.
In a joint statement, Grey London group creative directors Pedro Rosa and Roberto Kilciauskas shared, “Reliability can be a funny thing: the more reliable something or someone is, the more invisible it becomes. By shining a light on the importance of having a reliable connection in life and drawing a parallel with GigaHome, we created a relatable story and reinforced the brand’s credentials around bringing emotional human-led stories to its Irish audience.”
