Fenn O’Meally directed via production house SMUGGLER a package of surreal films, including this one titled "Josh," as an accompaniment to the outerwear campaign for Burberry.
O’Meally utilizes the absence of light which adds a layer of suspense to the film; the glow surrounding each character creates intimacy in moments of stillness. That is, until we see each character lifted up and suspended in the night sky by an unknown entity, breaking up the stillness and introducing a sense of conflict. Throughout each scene, the city becomes its own character in the film.
