Mark Gilbert of Station Film directed this “Haunted House” spot, part of NJM Insurance’s “No Jingles or Mascots” campaign out of agency Brownstein Group.
The commercial features a guy who’s recently moved into a house and has invited a friend to come over. They chat about the comfy surroundings, the only drawback being that the abode is inhabited by ghosts. It turns out the creepy characters are mascots of the resident’s former home insurance companies.
CreditsClient NJM Insurance Group Agency Brownstein Group Gary Greenberg, executive creative director; Meredith Schwinder, Chris Grenier, creative directors; Scott Cirlin, Kaitlyn Castillo, associate creative directors; Andrew Acconzo, sr. copywriter; Natalie Cross, sr. art director; Jennifer Judge, producer. Production Station Film Mark Gilbert, director; Steve Orent, founding partner; Michelle Towse, exec producer; Rob Fortunato, line producer; Kip Bogdahn, DP. Editorial MackCut Mike Leuis, editor; Gina Pagano, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More