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    Director Peter Berg, Editor Daniel Luna Kick The Mental Health Stigma In PSA From Indianapolis Colts

    By SHOOTUpdated:No Comments2600 Views

    What does it mean to kick the stigma around mental health? In “Kicking the Stigma,” created via Peter Berg’s Film 47, directed by Berg, and edited by Daniel Luna of bicoastal Union, players and other members of the NFL’s Indianapolis Colts organization share their perspectives, and encourage others to do the same. 

    Colts center Ryan Kelly comments that, “For me, as a man, it’s about opening up.” 

    “Not feeling too macho to tell someone when you’re feeling down,” says defensive end Kwity Paye. 

    “We all deal with stuff,” said Luna, citing bipolar depression in his own family. “Humanity is tough, and I love being able to talk about it. When (Colts’ All-Pro linebacker) Shaquille Darius Leonard says, ‘It’s okay to feel not okay,’ that’s a sentiment that really connects with audiences.” Over the past year, Leonard has spoken extensively about his own struggles adapting to loss of control over life and global events. Luna previously collaborated with Film 47 on the Rivian launch campaign. He is currently editing a longer form (seven minutes) expanded version, to be used in a fundraising effort for Kicking the Stigma.

     

    Credits

    Client Indianapolis Colts, Kicking the Stigma Agency/Production Company Film 47 Peter Berg, creative director & director; Elizabeth Rogers, exec producer. Editorial Union Editorial Daniel Luna, editor; Julia Armine, cutting assistant; Michael Raimondi, managing partner; Dani DuHadway, editorial head of production; Haydee Robles, editorial producer. Post/VFX Hunter Carolyn Woods, colorist, lead Flame artist; Logan Aries, exec producer. Sound Design Hunter Milos Zivkovic, sound designer/mixer.

     

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:daniel lunaFilm 47Peter BergUnion Editorial



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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