What does it mean to kick the stigma around mental health? In “Kicking the Stigma,” created via Peter Berg’s Film 47, directed by Berg, and edited by Daniel Luna of bicoastal Union, players and other members of the NFL’s Indianapolis Colts organization share their perspectives, and encourage others to do the same.
Colts center Ryan Kelly comments that, “For me, as a man, it’s about opening up.”
“Not feeling too macho to tell someone when you’re feeling down,” says defensive end Kwity Paye.
“We all deal with stuff,” said Luna, citing bipolar depression in his own family. “Humanity is tough, and I love being able to talk about it. When (Colts’ All-Pro linebacker) Shaquille Darius Leonard says, ‘It’s okay to feel not okay,’ that’s a sentiment that really connects with audiences.” Over the past year, Leonard has spoken extensively about his own struggles adapting to loss of control over life and global events. Luna previously collaborated with Film 47 on the Rivian launch campaign. He is currently editing a longer form (seven minutes) expanded version, to be used in a fundraising effort for Kicking the Stigma.
Credits
Client Indianapolis Colts, Kicking the Stigma Agency/Production Company Film 47 Peter Berg, creative director & director; Elizabeth Rogers, exec producer. Editorial Union Editorial Daniel Luna, editor; Julia Armine, cutting assistant; Michael Raimondi, managing partner; Dani DuHadway, editorial head of production; Haydee Robles, editorial producer. Post/VFX Hunter Carolyn Woods, colorist, lead Flame artist; Logan Aries, exec producer. Sound Design Hunter Milos Zivkovic, sound designer/mixer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More