Oliver Peoples jet sets to the golden age of travel in “Nineteen Sixties,” a campaign that stars the Southern California-based eyewear brand’s fall collection alongside a cast of characters influenced by ‘60s pop culture figures. Driven by the glamour of air travel during that distinguished decade, the energized visuals channel the spirit behind the new vintage-inspired Oliver Peoples acetate frames. Eva Doležalová directed this centerpiece film of the campaign with the storytelling taking place at the famed TWA Flight Terminal. Notably, this New York architectural icon was first commissioned by Howard Hughes and designed by the visionary,
Eero Saarinen.
Nineteen Sixties pays homage to the elevated excitement around early commercial aviation, as well as the ‘60s sensibilities that inspired Oliver Peoples. The campaign captures its charismatic cast of characters as they pass through the airport. With the arrival of “Roy and Sofia Hart”, a dashing actor and beautiful actress, amidst waves of paparazzi and awe-struck fans, the star-power scene is set. Also introduced are such characters as the pilot, “Willa Viper, rock star “Skinner ‘Rey’ Jones” and socialite “Cindy Sunset.” Various characters are decked out in two new styles from the namesake Nineteen Sixties eyewear collection, Cassavet and Merceaux.
Doležalová independently directed the film which was produced by Photobomb. (Doležalová is repped by RSA Films.)
“Oliver Peoples emanates a classic timeless elegance that I very much resonate with and apply in my visual approach and films, but the fun twist is the light sense of humor we use,” said Doležalová. “We wanted to include old Hollywood, TWA owned by aviation tycoon Howard Hughes, elegance, refinement, socialite girls, rock stars and the overall charisma of that era to feature the optical importance back in the day and now.”
“Nineteen Sixties” marks Oliver Peoples’ second collaboration with Doležalová, who also directed “Tournament 1987” launching the brand’s first-ever sports collection.
