Instead of getting your head out of the clouds, what if you can drive headfirst into them? With the launch of the new Telluride X-Pro, Kia is taking on a whole new meaning to the phrase: “the sky’s the limit.” For the vehicle that provides the most elevated and refined driving experience of the Kia family of SUVs, creative agency David&Goliath crafted a campaign to blast off the Telluride X-Pro that is just as lofty as the heights a driver can reach in it.
This :60 titled “Clouds” is befitting of the campaign tagline, “Welcome to a new elevation. Directed by Philippe André of REVERIE Content, the tale opens on a couple
A :60 spot titled “Clouds” [LINK HERE] befitting of the campaign tag line, “Welcome to a new elevation,” launches tonight, 9/12 during the 74TH EMMY® Awards and tells a cinematic story the likes of which we haven’t heard or seen before. Under the deft directorship of Philippe André of REVERIE Content, the tale opens up to a couple going for a drive through the scenic, winding canyons of Telluride, Colorado, up towards Imogene Pass, situated over 13,000 feet above the town. With no paved roads in sight, they traverse up the mountain on treacherous, narrow dirt and rock paths, and throughout their journey, encounter oddities including a man in a painter’s outfit pulling along his donkey carrying buckets of paint and further up the mountain, blue paint dropping on rocks from the sky. Finally, when they elevate to the top of the mountain, the couple realize they may have gone too far — finding two painters on scaffolding painting clouds in the sky, literally. The end result is a poetic adventure that flirts with the surreal, while showcasing the majestic mountains and rugged capability of the Kia Telluride X-Pro.
“When you have a vehicle this elevated, it gives you license to push the limits, and show something we haven’t seen before,” said Ben Purcell, chief creative officer at David&Goliath. “We partnered with Philippe André at REVERIE Content and the gifted VFX artists at KEVIN to make the heightened reality feel all the more possible. And to tell this story, there was only one place that felt epic enough for that journey to begin, and that’s Telluride, Colorado. We faced lightning and mudslides, but the Telluride, just kept climbing. And earned its place at the very top.”
Director André added, “As we built the narrative of the climb, I wanted to balance the real and the surreal elements, letting the story unfold into a spectacular reveal. I particularly loved adding this growing sense of surreality in the otherwise very epic and awe-inspiring mountains of Telluride.”
CreditsClient Kia Agency David&Goliath David Angelo, founder & creative chairman; Ben Purcell chief creative officer; Frauke Tiemann, executive creative director/art director; Mark Monteiro, executive creative director/copywriter; Chris Davis, associate creative director/copywriter; Evan Bross, associate creative director/art director; Paul Albanese, managing director of broadcast production; Christopher Coleman, group executive producer; Karena Dacker, sr. freelance producer; Peter Bassett, managing director, integrated production & technology services; Cara Nieto, executive art producer; Bruno Cunha, group strategy director; Kelly Slater, associate strategy director. Production REVERIE Content Philippe André, director; Adam Frisch, DP; Cathleen O’Conor Stern, Rich Pring, partners/exec producers; JD Davison, Bernard Rahill, line producers; Hayley Diaz, staff production manager; Payton Dunham, Michelle Del Mese, production supervisors; Jeff Yeats, 2nd unit director. Editorial Spinach Adam Bright, managing director/editor; Jonathan Carpio, exec producer; Christy Torres, sr. post producer; Jared Deaver, assistant editor. VFX Yours Truly KEVIN Tim Davies, executive creative director/partner; Mike Dalzell, head of CG; Matt Longwell, CG supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, sr. producer; Connor Van Der Linde, VFX coordinator; Ben Smith, Dag Ivarsov, Rob Winfield, Robert Murdock, 2D artists; Carl Harders, Kathryn Dougan, Kerry Graham, Nico Sugleris, 3D artists. Color The Mill Daniel Devue, colorist; Jackson Winkler, Alex Zhao, color producers; Baptiste Carrara, Frederick Agyemang, color assist. Audio Margarita Mix Nathan Dubin, audio mixer/sound designer; Whitney Morris, Paula Arnett, exec producers. Music Mophonics Shelley Altman, head of production/partner; Steph Altman, ECD/partner; Colette Huemer, exec producer; Roberto Murgia, composer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More