It’s good to be the Queen–in this case Jennie-O who is “The Queen of Protein.” Upon serving a sumptuous Taco Tuesday feast featuring Jennie-O turkey, the Queen is informed that it is actually Monday.
No worries as “The Queen of Protein” declares that Monday is Tuesday and the meal fun resumes.
Titled “The Queen of Protein,” this spot is part of a Jennie-O Turkey Store campaign directed by Rami Hachache of PRETTYBIRD for BBDO Minneapolis.
Client Jennie-O Turkey Store Agency BBDO Minneapolis Neil White, president & CEO; Laura Fegley, chief creative officer; Taylor Snyder, JT Steinert, creative directors; Meghan Rongitsch, sr. art director; Josh Gloe, sr. copywriter; Joanna Stubbins, copywriter; Peter McLarnan, sr. producer. Production PRETTYBIRD Rami Hachache, director; Suzanne Hargrove, exec producer; Client Caloury, producer. Editorial Union NY Merritt Duff, editor. Color Nice Shoes Music Hifi
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
