Actor, comedian, producer and writer Keegan-Michael Key and tidying-expert Marie Kondo star in this consumer marketing campaign for Google One from Google and L.A.-based independent agency Omelet.
The campaign speaks to Google users in need of extra digital storage, like those of us who are consistently at 99% storage capacity.
Google One is a membership that offers expanded cloud storage across Gmail, Google Drive, and Google Photos, plus premium features like a VPN for added security.
In this video directed by the Terri Timely duo via Park Pictures, Key and Kondo bring Google One to life, showing it as a physical space, and the impact and peace of mind that effective digital organization can bring to our everyday lives.
Key brings to the storyline a humor and an unwillingness to part with files while a reassuring Kondo shares her decluttering expertise and the good news that with Google One, he won’t have to part with any precious files, photos, or emails.
CreditsClient Google Agency Omelet Josh Smutko, group creative director. Production Park Pictures Terri Timely, director. Editorial HutchCo Jim Hutchins, editor. VFX ArtJail Sound Design & Mix Lime Studios Sound Recording MONOQLO (Japan)
FOUR PAWS Teams With Catsnake, Animation Studio Bewilder To “Be Their Voice”
Global animal welfare organization FOUR PAWS has launched the “Be Their Voice” campaign. Partnering with specialist creative agency Catsnake and South African production and animation company Bewilder, the campaign sheds light on a cruel practice called live lamb cutting. The film aims to raise awareness and inspire international action, urging fashion brands and policymakers to ban this inhumane practice by 2030.
The stop-motion “Be Their Voice” film follows a PhD student, Jesse, as he tries to perfect his sheep translation software with the help of a young sheep called Sunny. The initially heartwarming story takes an unsettling turn as Sunny discovers what is soon to happen to her on the farm.
Catsnake felt that the best way to capture the true horror of live lamb cutting was to focus on storytelling that would engage the audience emotionally. Catsnake creative director Rowena Wyles said, “A lot of animal rights campaigns rely on sharing shocking visuals of cruelty, but we know that tends to stop a wider audience from engaging with the issue. Instead, we wanted to draw people in with humor and heart before delivering the shocking truth of the practice.”
Working collaboratively with Bewilder, the film was brought to life with a mixed-media approach; recreating the look and feel of stop-motion with the flexibility of 3D animation. The sets, props and lighting were all made in Bewilder’s in-house studio, and the 3D characters were placed in afterwards.
Ruan Vermeulen, creative director at Bewilder, explained the process: “We built a ‘realistic’ miniature farm setting with stylized and lovable CGI characters. Combining a vast range of skill sets, with a multitalented creative team, our goal was to create an animation... Read More