Burger King Brazil is ready for the game, betting on another virtual campaign made for gamers. Its “Burger Glitch” campaign–from agency DAVID São Paulo–invites consumers to enter a hunt for buggy deals littered on the Burger King app and social channels that offer up to 40% off.
This campaign spot highlights common gaming glitches that gamers are all too familiar with. “We want to approach gamers the Burger King way. Celebrating the imperfections of the world, laughing at mistakes, embracing the uproar. That’s being “your way,” adds Rogério Chaves, DAVID’s creative director.
LOBO in São Paulo served as production and VFX house. LOBO’s Gabriel Nobrega directed the “Glitch” commercial.
Credits
Client Burger King Brazil Agency DAVID São Paulo Pancho Cassis, global chief creative officer; Edgard Gianesi, Renata Leao, executive creative directors; Fabricio Pretto, Rogerio Chaves, creative directors; Renato Simon, Andre Mezzomo, creatives; Fernanda Peixoto, Tuna Canepari, Ana Beatriz Duarte, producers; Tony Ferreira, Gustavo Nanes, Arthur Gregolini, innovation & tech; Bruno Gonçalves, Bruno Portela, Fernanda Angelo, Gabriella Machado, Ully Correa, Natália Ferrini, Maiara Amaral, João Capusso, content; Mailson Dutra, Ana Veiga, data intelligence. Production/Visual Effects LOBO, Sao Paulo, Brazil Gabriel Nobrega, director; Danilo Enoki, lead CG, compositor; Felipe Frazao, lead 2D animation; Marcio Guerra, storyboard; Natan Zuanaci, Milton Dias, Marcos Smirkof, Natan Ernani e Guto Sposito, 3D modeling; Michel Maron, Larissa Paz, Camila Silva, Andre Lorenzini, Camila Xavier, Fernando Fracarolli, Fellype Navarro, Yumi Watari, Leonardo Deserbelles, 3D animation; Patricia Lobo, George Damiani, Victor Trovato, 3D render; Rafael Joy, Rafael Shiva e Murilo Barbelli, 3D rigging; Marcos Rigobello, 2D animation; Marccos Chaves, Thomas Mena, motion; Leandro Pena, lead compositor; Denis Milani, compositor; Clara Morelli, Tatiana Caparelli, post lead; Rosângela Gomes, Cristiane Santos, Bruna Boretto, 3D coordination; Eduardo Silva, Ricardo Vaz, postproduction. (Toolbox: Maya, Photoshop, Substance Painter, Chaos Vray, After Effects)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
