Jack in the Box is bringing back its most famous employee, Mark Hamill, to announce the return of Jack’s fan-favorite Spicy Chicken Strips and French Toast Sticks in an all-new campaign titled, “The Return of Mark Hamill.”
Included in the campaign is this video of a Hamill drive-thru stunt in which the Star Wars actor comes back to work at Jack in the Box, where he was employed as a teenager. Hamill was originally fired from Jack in the Box for impersonating a clown in the drive thru, but now he’s there for a limited time–just like the Spicy chicken Strips and French Toast Sticks.
Hamill is seen and heard doing a clown voice–as customers who drive up to the window are astonished to see who’s waiting with their order.
Brendan Gibbons of Station Film directed the “stunt” film for TBWAChiatDay LA.
Gibbons said, “The TBWA/Chiat team are a great bunch who came up with the idea to bring Mark back to the place he worked before he was an actor. That’s a great hook. We worked together to find a bunch of funny stuff we could hang on that hook. And what a pleasure Mark was. A great sport and a true gentleman.”
Credits
Client Jack in the Box Agency TBWAChiatDay Los Angeles Jason Karley, Galen Graham, group creative directors; Bert Marissen, Jeff O’Keefe, creative directors; Eric Stiles, associate creative director (art); Chad Goodnoe, associate creative director (copy); Chris Spencer, executive producer; Aubrey Larson, producer; Jeremy Davis, group strategy director; Corey Kindberg, strategy director; Hannah Schweitzer, strategist. Production Station Film Brendan Gibbons, director; Doug Chamberlain, DP; Caroline Gibney, Stephen Orent, founding partners; Aaron Rosenbloom, line producer. Production (Food) Camp Lucky Tom Ryan, director/DP; Tammie Kleinmann, CEO/partner; Brandon Tapp, exec producer; Chelsea Sevadjian, Evan Murphy, producers. Editorial Whitehouse Post Brian Gannon, editor; Melanie Newton, assistant editor; Lucia Villalta, producer; Joanna Manning, exec producer. Color The Mill Kris Smale, colorist; Joni Brandenburg, Jason Pyne, color assist; Nubia Lima, color producer; Alexandra Adams, production coordinator. Sound Design & Mix Lime Studios Christian Lazlow, Matt Miller, mixers; Ian Connie, audio assistant; Cassie Underwood, associate producer; Susie Boyajan, exec producer. Music Asche & Spencer Track: Quirky 262 Nicholas Phillips, ASCAP, composer. Track: Retro Classics 229; Nicholas Phillips, ASCAP, composer; DUFOR Music, ASCAP, publisher
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
