Thanks to a crick in his neck caused by a poor mattress, a man believes his wife has left him. That’s because he can’t turn his head to see that she’s alongside him.
But fortunately Mattress Firm comes to the rescue with a comfortable mattress that is the antidote for so-called “Junk Sleep,” a malady that agency Droga5 NY continues to tackle in this ongoing campaign for the client.
Finally, after getting a new mattress from Mattress Firm, the man can turn his neck again and see his wife. While looking at her next to him in bed, the hubby gleefully declares that his wife has returned to him.
Steve Ayson of MJZ directed the campaign spots, including this one titled “Left By Wife.”
Credits
Client Mattress Firm Agency Droga5 NY Scott Bell, chief creative officer; Tara Lawall, executive creative director; George McQueen, Tom McQueen, group creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Lorne Heller, sr. copywriter; Justin Luu, sr. art director; Juan Camillo Garza, copywriter; Eve Nova, art director; Erin McCarthy, group design director; Andrew Diemer, sr. designer; Jeremy Fox, Gulshan Jaffery, executive producers, film; Adam Vevang, producer, film; Hugh Copeland, associate producer, film; Caroline Fahey, producer, art; Mike Ladman, music supervisor; Harry Roman-Torres, chief brand strategy officer; Tom Haslow, group brand strategy director; Gideon Olshansky, brand strategy director; Raymone Sein, sr. strategist; Justin Schneider, group communications strategy director; Lizzie Manning, communications strategy director; Gabrielle Deckelman, sr. communications strategist; Andy Littlewood, chief knowledge officer. Production Company MJZ Steve Ayson, director; Jeff Cronenweth, DP; Emma Wilcockson, exec producer; Adriana Cabada Mora, line producer; Jason Kisvarday, production designer. Postproduction Second Child Elizabeth Morringello, editor; Karis Konkler, postproduction coordinator. Editorial Exile Grant Surmi, Edward Line, editors; Erin Offenhauser, Tara O’Sullivan, assistant editors; Sasha Hirschfeld, exec producer; LauRenn Reed, lead producer. Telecine Company 3 Tim Masick, Jenny Montgomery, Jaime O’Bradovich, colorists; Kevin Breheny, Nick Krasnic, color producers; Ryan Moncrief, color assistant. VFX/Post Parliament Music Found Objects Jay Wadley, ECD, co-founder & composer; Trevor Gureckis, ECD, co-founder; Ben Marshall, creative director & composer; Adam Weiss, composer; Jennie Armon, exec producer; Nick Chomowicz, lead producer; Katt Matt, Agatha Lee, producers; Lee Cash Chisholm, music coordinator. Audio King Lear Music & Sound Ed Downham, Dugal Macdiarmid, sound design & mix.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
