What happens when you miscommunicate on a construction site? Autodesk and Goodby Silverstein & Partners (GS&P) paint the picture in this spot which highlights how widespread miscommunication can be on construction projects, with a humorous game of telephone. What starts out as a simple “Redo the wall” quickly gets misinterpreted as it’s passed along a busy site and the spot’s 13-strong cast and leads to a rather irreversible result.
The commercial then offers Autodesk Construction Cloud® as a solution that keeps everyone on the same page, at every stage.
Many know Autodesk as the company behind Autodesk® AutoCAD®, Autodesk® Maya® and Autodesk® Fusion 360®. After investing heavily in construction software, the company can help general contractors manage construction jobs from the design phase right through to done via their cloud-based software. Meaning mix-ups, like giant exterior waterfalls, are far less likely to happen.
“Construction work is stressful enough. So it felt right to take a more comedic approach, while still offering up a solution to the problem,” said GS&P CCO Margaret Johnson.
Gary Freedman directed the “Leave No Room For Interpretation” spot which was produced via MJZ and OPC.
CreditsClient Autodesk Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer/partner; Ryan Tovani, Caroline Cappelli, creative directors; Lennie Galloway, writer; Thomas Gledhill, art director; Topher Cochrane, executive producer; Molly Troy, sr. producer; Jen De Leon, producer; Jim King, director of art production. Production MJZ & OPC Gary Freedman, director; Nicolas Karakatsanis, DP; Kate Leahy, exec producer; Max Brock, line producer. Editorial Biff Butler, editor. VFX Pariah Pat Murphy, VFX. Color Primary Gregory Reese, colorist. Audio Lime Studios Joel Waters, Michael Anastasi, mixers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More