This campaign for Travelers takes the unique perspective of children who see the world as a more wondrous place than adults. Among the three spots directed by Peer Thwaites of The Corner Shop for TBWAChiatDay NY is “Ellison” in which a lad sees the family’s grocery business gutted by a fire. To help rebuild the business, he embarks on a business of his own–making and selling lemonade at his own residential stand.
“Ellison” is part of a campaign showcasing that through the eyes of kids, the well-handled response to disasters and adversity can feel like magic, serving as a metaphor for how we’re slowly returning to some semblance of normality after a chaotic past two years.
Credits
Client Travelers Agency TBWAChiatDay New York Amy Ferguson, chief creative officer; Walter Connelly, executive creative director; Sarah Arrington, sr. art director; Patrick Burke, sr. copywriter; Elliot Carter, Kayla Sredni, associate strategy directors; John Doris, head of production; Jessica Mazelon, production operations; Chris Klein, executive producer; Tara Keith, associate producer; James Sowden, chief strategy officer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer, managing partner; Jay Shapiro, exec producer; Ahnee Boyce, producer; Alwin Kuchler, DP; Brock Houghton, production designer. Production Services, Vancouver Film Group Nathan Miles, exec producer; Vanessa Lenarduzzi, producer. Editorial Work Editorial Stewart Reeves, Jono Griffith, editors; Sidney Williams, Joseph Tuzzolino, assistant editors; Samara Kelly, producer; Chris Delarenal, head of production; Alejandra Alarcon, exec producer; Erica Thompson, managing director. VFX Framestore Nick Fraser, exec producer; Victoria Osborn, creative director; Andrew McLintock, post producer; Valia Dudzyana, coordinator; Jesus Yapor, 2D VFX lead. Music JSM Music Joel Simon, CEO/CCO/co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer; Andrew Ybanez, co-composer. Sound Barking Owl Kelly Bayett, creative director; Ashley Benton, exec producer; Elizabeth McClanahan, sound designer/mixer; Mikayla Petersen, assistant mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
