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    Somesuch Director Rollo Jackson, VCCP London Get “Hyped” For Virgin Media’s Stream

    By SHOOTUpdated:No Comments2177 Views

    Agency VCCP London created “Hyped,” an integrated brand campaign to celebrate Virgin Media’s new entertainment service, Stream. Running throughout the U.K. for eight weeks across multiple touchpoints, the campaign further demonstrates Virgin Media’s commitment to being “Better, connected” by giving customers more flexibility, control and value on their entertainment.

    Stream, the latest offering in Virgin Media’s TV lineup, seamlessly combines popular TV channels with on-demand apps, popular streaming subscriptions and must-watch movies, offering customers a new way to enjoy their favorite entertainment all in one place, and at great value, via a small plug-and-play box powered entirely by Virgin Media’s broadband.

    The campaign leads off with this hero “Hyped” :60 TV comercial–directed by Rollo Jackson of Somesuch–which opens on a couple being disturbed when their TV starts talking to them. Voiced by British Garage icon, MC Neat, the TV announces “Listen, this is your TV speaking!” Viewers are then taken on a journey as hyped TVs around the country disrupt their owners’ viewing experience to tell them about the benefits of Stream. In blocks of flats, houses and high street shops, people react as their TVs burst into life as an eye-catching and bold mouth takes over their screens. A man in a bath sits up and takes notice, as does a stunned couple in a local fish-and-chips shop. As the track builds, the TVs energetically rap about the many benefits of Stream. The iconic Virgin Media red provides a background for the mouths as they morph into different textures and colors. The film concludes with the line, “The future of viewing is here, the future of viewing is Stream.”

    David Masterman, creative director at VCCP London, said, “Stream from Virgin Media is here and viewing will never be quite the same again. We picked the experts of viewing to announce Stream’s arrival. The ones who’ve watched us ask ‘What’s it on?’ for the hundredth time. The ones who’ve seen us running around the house looking for that 4th remote. Our TVs, of course. We asked, ‘what if TVs are so excited about the arrival of
    Stream, they come to life to tell the nation all about it?’

    Credits

    Client Virgin Media Agency VCCP London Ben Evans, Adam Sears, Sophie Knox, Miles Carter, creatives; David Masterman, creative director; Jonny Parker, Chris Birch, executive creative directors; Ed Thorn, Rosie Good, TV producers; Giselle Sambrook-Smith, Yasmin Akhavan, creative producers; Adam Edwards, design director. Production Company Somesuch Rollo Jackson, director; Scott O’Donnell, exec producer; Tarquin Glass, producer. Editorial James Forbes-Robertson, editor. Postproduction Electric Theatre Collective Amie Kingsnorth, Ben Honor, post producers; Luke Morrison, colorist. Music Lank & Tank, London, music producer. Music Supervision & Composition Soho Music, London Laura Harrison, Tom Kitson, music supervisors. Music Artist: MC Neat. Audio Post Duffy Sound, London Peter Duffy, sound engineer.

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Rollo JacksonSomesuchVCCP London



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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