Sony Interactive Entertainment released this spot for the all-new PlayStation Plus, acting as a metaphor for the journey that PlayStation can provide everyone.
Directed by Henry Hobson of MJZ for adam&eveDDB, London, the film takes the viewer into a mystifying and intriguing world, showcasing all the lives that a gamer can live. It tells the story of Mr. Malcolm, an older gentleman who at first glance is any normal, unassuming man you see in the street. But, as we follow him through the city and back to his home, we start to realize the many different lives he has lived. We travel through Mr. Malcolm’s house, down into his secret basement, full of incredible objects collected from his many adventures–The BB pod from Death Stranding and Bloodborne’s Saw Cleaver, a Watcher from the world of Horizon, Jin Sakai’s mask from Ghost of Tsushima–all drawing viewers deeper into the mystery of who this man is.
Indeed anyone can experience the wonder of PlayStation, satisfying his, her or their thirst for adventure, exploration, and thrills. PlayStation asks audiences: “Why be one thing, when you can be anything?”
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB, London Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Richard Gayton, Darren Beresford, creative directors; Anthony Falco, chief production officer; Panos Louca, production lead; Hanna Needham, Stephen Mead, producers; Arsalan Jamshid, assistant producer; Simon Adamson, executive content director; Jessica Taylor, head of content; Matthew Osborne, sr. content creative. Design King Henry Paul Knowles, head of design/ Scott Silvey, lead designer; Sam Stabler, artworker. Post/Production cain&abelDDB Ludovica Melica, managing producer; Charlotte O’Reilly, sr. producer; Mandy Amoah, Marie Vivent, producers; David Smith, sr. editor; Jason Fox, hybrid editor; Matthew Walker, digital producer; Tony Hutton, sr. graphic producer; Hash Milhan, creative technology director; Sam Butler, digital design director; Ben Aldrich, technical lead. Production Company MJZ Henry Hobson, director; Lindsay Turnham, exec producer; James Waters, producer; Davina Abrahams, production manager; Rob Hardy, DP; Pirra, production designer; Neil Floyd, set decorator; Antony Tanev, 1st AD; Ivan Jelyaskov, gimbal operator; Selina Wong, costume designer; Djanina Baykoucheva, costume supervisor; Hammond Cox, casting director. Production Services Icon Films Millen Nickolov, Emil Rangelov, Gergana Kuzmova, producers; Alexander Peytchev, production manager; Atanos Apostolov, prop master; Tatiana Sleptsova-Titta, Nelly Teova, Marina Boshnakova, makeup artists. Editorial Work Editorial Neil Smith, Rain Keene, editors; Ellie McNaughtan, producer. VFX/Postproduction Selected Works, London Greg Spencer, shoot supervisor/creative director; Jonathan “Wes” Westley, creative director; Francois Roisin, VFX supervisor; Paul Donnellan, head of CG; Georgina Ford, Theajo Dharan, Matt “Wispy” Clarke, Leandro Vaquez, Stephanie Skarbek, 2D artists; Nigel Timms, Sebastian Kowalski, Pavel Mamichev, Mickey O’Donoghue, 3D artists; Amber Fresenda, DMP; Alex Fitzgerald, exec producer; Katie Sharpe, producer; Mickey O’Donoghue, Abner Marin, Nigel Timms, Pavel Mamichev, 3D artists; Georgina Ford, Theajo Dharan, Matt “Wispy” Clarke, Leandro Vaquez, Stephanie Skarbek, 2D artists; Amber Fresenda, DMP; Alex Fitzgerald, exec producer; Katie Sharpe, producer. (Toolbox: Nuke, Houdini, Maya, Flame) Color Company 3 Tom Poole, colorist. Audio 750mph Sam Ashwell, sound design & mix; Kirsten Troy, sr. audio producer. Music Supervision PlayStation Studios, Creative Arts Codie Childs, Duncan Smith, music supervision. Song: “A Thousand Lives,” written, produced and performed by Christopher Benstead.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
