Gatorade is launching three new spots as part of its ongoing, multi-year Fuel Tomorrow initiative to help ensure everyone has equal opportunities to play sports and realize their potential.
There are barriers that prevent many kids from getting into, or staying in, the game–but one of the most prevalent is the lack of representation. Gatorade is helping address this by amplifying diverse role models in sports, including Hansel Enmanuel, Suni Lee and Serena Williams. The spots celebrate the inner drive it took for these athletes to overcome the barriers in their sport to achieve greatness.
This spot features Enmanuel, a Dominican high school basketball player who attends Life Christian Academy in Kissimmee, Florida. He went viral in early 2021 for his flashy dunks, passes, three-pointers and athleticism against top high school talent despite having only one arm.
The Gatorade campaign was created by TBWAChiatDay LA. Spots were directed by Malik Hassan Sayeed via production company Little Minx.
Credits
Client Gatorade Agency TBWAChiatDay LA Caleb Jensen, executive creative director; Mark Peters, group creative director; Myles Brown, Malu Lara, sr. copywriters; Nico Marks, Christian Laniosz, Claire Zimmerman, sr. art directors; Bruno Regalo, head of art & head of design; Thiago Matsunaga, associate digital design director; Guia Iacomin, director of content production; Jeff Yee, sr. producer; Linnea Goodman, Scout Pertofsky, associate producers; Scott MacMaster, executive strategy director; Martin Ramos, strategy director; David Heiser, integrated strategy director; Julio Catilo, associate strategy director; Savannah Galindo, Sheida Karami, sr. strategists. Production Little Minx Malik Hassan Sayeed, director/DP; Rhea Scott, president; Helen Hollien, exec producer; Elaine Behnken, head of production; Salli Ziles, line producer; Reagan Jackson, production designer; Monique Vilfort, stylist; Nate Bellamy, sports choreographer; Eric Ian, photographer. Editorial Rock Paper Scissors Carlos Arias, editor; Jobe Lowen, Sebastian Zotoff, assistant editors; Shada Shariatzadeh, exec producer; Sasha Grubor, sr. post producer. Color The Mill Mark Gethin, creative director/colorist; Meghan Lang, exec producer; Jessica Amburgey, color producer. Sound Design/Mix Lime Sound Design/Lime Studios Rohan Young, mixer/sound designer; Jeremy Nichols, mix assistant; Susie Boyajan, mix/sound design exec producer. VFX/Finishing a52 Andres Barrios, creative director; Dan Ellis, lead Flame artist; Richard Hirst, Adam Flynn, Rod Basham, Flame artists; June Cho, designer; Corey Martinez, John Valle, Ujala Saini, online editors; Everett Wayne Cross, producer; Drew Rissman, head of production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. Footage Research Stalkr Colleen Cavanaugh Anthony, exec producer; George Alvarez, producer; Chelsea Van Arsdol, production manager.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
