DAVID Buenos Aires created “Dear Customer” for HSBC, a campaign that seeks to educate consumers on how cybercriminals operate and how to avoid being a victim. This spot depicts a typical cliché bank robbery to demonstrate how cybercriminals operate under the new phishing ploy. In the script, the modus operandi of a virtual scam is recreated where the cybercriminals pretend to be a trustworthy organization in the search for the victim’s data and personal passwords.
Nicolás Vara and Ignacio Flotta, the agency’s executive creative directors, shared in a joint statement, “The aim of this campaign is to raise user’s awareness of new types of banking crimes. These types of cybercrimes are effective because you don´t see them coming. They surprise you when you act in good faith and don´t realize that you are a victim of a crime until it’s too late. This type of behavior is what we are trying to demonstrate on the piece”.
Augusto Gimenez Zapiola and Alejandro Rey directed the “Dear Customer” spot via production house Argentinacine.
Credits
Client HSBC Agency DAVID Buenos Aires Pancho Cassis, global chief creative officer; Nicolas Vara, Ignacio Flotta, executive creative directors; Agustin Aiassa, copywriter; Julian Tedesco, art director; Jimena Oliva, head of production; Agustina Perez Ponce, producer. Production Company Argentinacine Augusto Gimenez Zapiola, Ale Rey, directors; Diego Gonzalez, exec producer; Nano Tidone, head of production; German Escande, producer; Javier Julia, DP; Julieta Wagner, art director. Editorial Joaquin Pellarollo, editor. Color Alejandra Lescano, color. Audio Big Sound. Music Bigotes Musica Postproduction Aldo Ferrari, post coordinator.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
