Independent French agency Herezie turned out this “Beyond the Sky” campaign for Italian supercar manufacturer Maserati’s Cielo, the new Spyder version of the iconic MC20 model.
In this spot directed by director Alessandra Kila of production company Recom Farmhouse, we see the car being put through its paces seemingly on land and air, conveying a driving performance that is a profound sensory experience.
Client Maserati Agency Herezie Paul Marty, Etienne Renaux, executive creative directors; Raphael Sold, Natan Ritaly, art directors; Tanya Kozlova, head of TV. Production Recom FarmHouse Alessandra Kila, director. Music Manuel Pinhero
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More